{"id":33872,"date":"2026-08-25T00:00:00","date_gmt":"2026-08-25T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/08\/25\/336113-a-the-lycra-company-reinventa-a-experiencia-da-feira-na-intertextile\/"},"modified":"2026-08-25T00:00:00","modified_gmt":"2026-08-25T00:00:00","slug":"336113-a-the-lycra-company-reinventa-a-experiencia-da-feira-na-intertextile","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/08\/25\/336113-a-the-lycra-company-reinventa-a-experiencia-da-feira-na-intertextile\/","title":{"rendered":"A The LYCRA Company reinventa a experi\u00eancia da feira na Intertextile"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thelycracompany.com%2Fen%3Fsl%3D1&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=The+LYCRA+Company&amp;index=1&amp;md5=8bbe4bea4dd64b8b8ca129c8d1d8e15f\" rel=\"follow\" shape=\"rect\" target=\"_blank\">The LYCRA Company<\/a>, l\u00edder global em solu\u00e7\u00f5es de fibras e tecnologia para a ind\u00fastria de vestu\u00e1rio, est\u00e1 transformando a experi\u00eancia da feira na <b>Intertextile Shanghai Apparel Fabrics \u2013 Edi\u00e7\u00e3o de Outono<\/b>, que come\u00e7ou hoje na China. Com base no sucesso do conceito ALL IN do ano anterior, a companhia ampliou sua vis\u00e3o de cocria\u00e7\u00e3o para um <b>Lifestyle District<\/b> de 356 m\u00b2, que conta com os parceiros <b>Jingzili New Material, JYT Textile, Lianxingfa Knitting<\/b> e <b>Trend Textile<\/b>. Esse espa\u00e7o integra um pavilh\u00e3o maior, com 895 m\u00b2, que re\u00fane 19 coexpositores. Juntos, eles demonstram como inova\u00e7\u00f5es em fibras, tecidos e roupas podem ser combinadas para criar solu\u00e7\u00f5es atraentes para o trabalho e o lazer.<\/p>\n<p id=\"news-body-cta\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Este comunicado de imprensa inclui multim\u00e9dia. Veja o comunicado completo aqui: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260821214347\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20260821214347\/pt\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260821214347\/pt\/2882338\/4\/Intertextile_2026_PR_Photo_2139_x_1200.jpg\" alt=\"The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.\"><\/p>\n<p style=\"font-size:85%;\">The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.<\/p>\n<\/div>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n\u201cA ind\u00fastria do vestu\u00e1rio \u00e9 movida pela criatividade, e grandes ideias surgem quando pessoas com diferentes perspectivas se re\u00fanem\u201d, afirmou Jason Wang, vice-presidente para a \u00c1sia da The LYCRA Company. \u201cEste ano, quer\u00edamos criar um ambiente que despertasse a curiosidade, estimulasse novas formas de pensar e mostrasse o que \u00e9 poss\u00edvel quando a inova\u00e7\u00e3o deixa de se limitar a produtos individuais e passa a fazer parte de uma experi\u00eancia mais ampla. A Intertextile oferece o cen\u00e1rio ideal para compartilhar essa vis\u00e3o e inspirar os pr\u00f3ximos passos da nossa ind\u00fastria.\u201d<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nNo pavilh\u00e3o inteiro, as inova\u00e7\u00f5es das marcas <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lycra.com%2Fen&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=LYCRA%26%23174%3B&amp;index=2&amp;md5=b84e5154fa6da669a09e17c4bea2afca\" rel=\"follow\" shape=\"rect\" target=\"_blank\">LYCRA<sup>\u00ae<\/sup><\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.coolmax.com%2Fen&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=COOLMAX%26%23174%3B&amp;index=3&amp;md5=473b5dba7be601eee35d0579750715ea\" rel=\"follow\" shape=\"rect\" target=\"_blank\">COOLMAX<sup>\u00ae<\/sup><\/a>e <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thermolite.com%2Fen&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=THERMOLITE%26%23174%3B&amp;index=4&amp;md5=60579144a56a2bc215f3138faad2c702\" rel=\"follow\" shape=\"rect\" target=\"_blank\">THERMOLITE<sup>\u00ae<\/sup><\/a>s\u00e3o apresentadas por meio de aplica\u00e7\u00f5es em roupas comerciais, demonstrando como desempenho, conforto e sustentabilidade podem atender \u00e0s necessidades em constante mudan\u00e7a dos consumidores e do setor.<\/p>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li>\nUma novidade para tecidos planos, a <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.coolmax.com%2Fen%2Fbusiness%2Fsearch-technologies%2Fcoolmax-cloakfx-fiber&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=fibra+COOLMAX+CloakFX%26%238482%3B&amp;index=5&amp;md5=e7aa4e9378febb75a672b0996adfd9b8\" rel=\"follow\" shape=\"rect\" target=\"_blank\">fibra COOLMAX CloakFX\u2122<\/a> disfar\u00e7a a apar\u00eancia do suor no tecido, oferecendo opacidade e evitando a transpar\u00eancia, tanto em condi\u00e7\u00f5es secas quanto \u00famidas, ao mesmo tempo em que proporciona gerenciamento de umidade. Produzida com 100% de PET reciclado e certificada pela norma Global Recycled Standard, ela contribui para a diminui\u00e7\u00e3o da depend\u00eancia de mat\u00e9rias-primas virgens.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li>\nA <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lycra.com%2Fen%2Fbusiness%2Fsearch-technologies%2Flycra-fit400-fiber&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=fibra+LYCRA+FiT400%26%238482%3B&amp;index=6&amp;md5=de84d318cbdb26841892980c00e0aea6\" rel=\"follow\" shape=\"rect\" target=\"_blank\">fibra LYCRA FiT400\u2122<\/a>, destinada a tecidos planos e malhas, ser\u00e1 apresentada em primeira m\u00e3o na feira Intertextile. A vers\u00e3o para malhas foi atualizada e agora est\u00e1 dispon\u00edvel em tr\u00eas n\u00edveis de desempenho \u2014 Essential, Expanded e Elevated (Essencial, Ampliado e Elevado) \u2014, permitindo que as marcas escolham o grau de funcionalidade e sustentabilidade que melhor atenda \u00e0s suas necessidades. Ela tamb\u00e9m oferece elasticidade sem elastano e benef\u00edcios de resfriamento que duram por toda a vida \u00fatil da pe\u00e7a. A vers\u00e3o para tecidos planos cria materiais com est\u00e9tica tradicional e oferece elasticidade mec\u00e2nica duradoura (de baixa a moderada), proporcionando conforto durante todo o dia.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li>\nA <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lycra.com%2Fen%2Fbusiness%2Fsearch-technologies%2Frenewable-lycra-fiber&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=fibra+RENEWABLE+LYCRA%26%23174%3B&amp;index=7&amp;md5=bb7d6f4689d72e281eea6347c1746965\" rel=\"follow\" shape=\"rect\" target=\"_blank\">fibra RENEWABLE LYCRA<sup>\u00ae<\/sup><\/a>\u00e9 produzida com 70% de conte\u00fado renov\u00e1vel derivado, em parte, do milho cultivado no Meio-Oeste americano. Ela proporciona o mesmo desempenho da fibra LYCRA<sup>\u00ae<\/sup> convencional e apoia iniciativas para reduzir a pegada de carbono das pe\u00e7as de vestu\u00e1rio.<\/p>\n<\/li>\n<\/ul>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nEbru \u00d6zaydin, diretora de categorias de produtos (tecidos denim e ready-to-wear) da The LYCRA Company, apresentar\u00e1 a palestra <b>\u201cDesigned for Real Life: How Performance Wovens Are Reshaping the Everyday Wardrobe\u201d<\/b> (\u201cCriado para a vida real: como os tecidos planos de alta performance est\u00e3o remodelando o guarda-roupa do dia a dia\u201d) na quarta-feira, dia 26 de agosto, \u00e0s 10h (hor\u00e1rio padr\u00e3o da China), no Estande H4.1-A149. A sess\u00e3o abordar\u00e1 a fibra COOLMAX CloakFX\u2122 e outras inova\u00e7\u00f5es desenvolvidas para aplica\u00e7\u00f5es em vestu\u00e1rio profissional, tecidos de alta performance e roupas para o dia a dia.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nOs visitantes poder\u00e3o conhecer o Lifestyle District e o pavilh\u00e3o da The LYCRA Company (<b>estande E56, Pavilh\u00e3o 4.1<\/b>) durante toda a <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fintertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com%2Fshanghai%2Fen.html&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=Intertextile&amp;index=8&amp;md5=f0602b37ff4845effd5472914f52b85b\" rel=\"follow\" shape=\"rect\" target=\"_blank\">Intertextile<\/a>. As aplica\u00e7\u00f5es em exposi\u00e7\u00e3o abrangem vestu\u00e1rio de performance, roupas profissionais, jeans e pe\u00e7as essenciais do dia a dia, ilustrando como as tecnologias das marcas de ingredientes s\u00e3o transformadas em produtos relevantes para o mercado que atendem \u00e0s necessidades dos consumidores.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Sobre a The LYCRA Company<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA LYCRA Company \u00e9 uma fornecedora global l\u00edder em solu\u00e7\u00f5es de fibras e tecnologia para as ind\u00fastrias de vestu\u00e1rio e cuidados pessoais, comprometida em oferecer produtos sustent\u00e1veis \u200b\u200bfeitos com ingredientes renov\u00e1veis, reciclados pr\u00e9 e p\u00f3s-consumo, que reduzem o desperd\u00edcio e ajudam a pavimentar o caminho para a circularidade. Com sede em Wilmington, Delaware, Estados Unidos, a empresa det\u00e9m as marcas LYCRA<sup>\u00ae<\/sup> , LYCRA HyFit<sup>\u00ae<\/sup> , LYCRA<sup>\u00ae<\/sup> , T400<sup>\u00ae<\/sup> , COOLMAX<sup>\u00ae<\/sup> , THERMOLITE<sup>\u00ae<\/sup> , ELASPAN<sup>\u00ae<\/sup> , SUPPLEX<sup>\u00ae<\/sup> and TACTEL<sup>\u00ae<\/sup> . A LYCRA Company agrega valor aos produtos de seus clientes, oferecendo inova\u00e7\u00f5es exclusivas que atendem &agrave; necessidade do consumidor por conforto e desempenho duradouro. Saiba mais em <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thelycracompany.com%2Fen&amp;esheet=54593100&amp;newsitemid=20260821214347&amp;lan=pt-BR&amp;anchor=thelycracompany.com&amp;index=9&amp;md5=aceb3c522d01cf77dce39db78c41e265\" rel=\"follow\" shape=\"rect\" target=\"_blank\">thelycracompany.com<\/a>.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><i>LYCRA<sup>\u00ae<\/sup> , COOLMAX<sup>\u00ae<\/sup> e THERMOLITE<sup>\u00ae<\/sup> s\u00e3o marcas registradas da The LYCRA Company.<\/i><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260821214347r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260821214347\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20260821214347\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p>\nEva Chen\n<\/p>\n<p><a href=\"mailto:Eva.Chen@lycra.com\" rel=\"follow\" shape=\"rect\">Eva.Chen@lycra.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank'>BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/336113?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Immersive Co-Creation District apresenta novas inova\u00e7\u00f5es em fibras e colabora\u00e7\u00e3o em toda a cadeia de valor<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[315],"tags":[349,336,337,330,245,324,323],"class_list":["post-33872","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-arte","tag-atacado-e-varejo","tag-entretenimento","tag-eventos","tag-moda","tag-negocios","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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