{"id":32620,"date":"2026-08-14T00:00:00","date_gmt":"2026-08-14T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/08\/14\/335562-pague-menos-usa-nome-para-liberar-descontos\/"},"modified":"2026-08-14T00:00:00","modified_gmt":"2026-08-14T00:00:00","slug":"335562-pague-menos-usa-nome-para-liberar-descontos","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/08\/14\/335562-pague-menos-usa-nome-para-liberar-descontos\/","title":{"rendered":"Pague Menos usa nome para liberar descontos"},"content":{"rendered":"<p>H\u00e1 d\u00e9cadas, a express\u00e3o &quot;Pague Menos&quot; faz parte da comunica\u00e7\u00e3o do varejo brasileiro, estampando embalagens, encartes, vitrines e an\u00fancios como sin\u00f4nimo de economia. Agora, a Pague Menos, segunda maior rede de farm\u00e1cias do pa\u00eds, decidiu se apropriar do pr\u00f3prio nome e transformar esse ativo em uma nova experi\u00eancia para os consumidores. Com a campanha <a rel=\"follow\" href=\"https:\/\/levemaispaguemenos.app.br\/\">Pague Menos Scan<\/a>, a empresa utiliza tecnologia de reconhecimento de imagem para identificar a express\u00e3o onde quer que ela apare\u00e7a e liberar descontos e benef\u00edcios exclusivos no seu e-commerce.<\/p>\n<p>A mec\u00e2nica \u00e9 simples: por meio do hotsite da campanha, o consumidor acessa a c\u00e2mera do celular e escaneia a frase &quot;Pague Menos&quot; onde ela estiver. A ferramenta reconhece automaticamente a express\u00e3o em diferentes superf\u00edcies, como embalagens de produtos, encartes promocionais, an\u00fancios, aplicativos de entrega, outdoors e at\u00e9 vitrines de outras redes varejistas.<\/p>\n<p>Ap\u00f3s a leitura, o consumidor recebe ofertas para utilizar no <a rel=\"follow\" href=\"https:\/\/www.paguemenos.com.br\/\">e-commerce da Pague Menos<\/a>. Al\u00e9m de descontos em produtos, a campanha pode liberar benef\u00edcios em a\u00e7\u00f5es promocionais da rede, como as mec\u00e2nicas &quot;Combinou, Descontou&quot; e &quot;Piscou, Perdeu&quot;, al\u00e9m de condi\u00e7\u00f5es especiais para servi\u00e7os oferecidos nos Consult\u00f3rios Farmac\u00eauticos.<\/p>\n<p>Desenvolvida pela ag\u00eancia Lola\/TBWA, a campanha utiliza <a rel=\"follow\" href=\"https:\/\/levemaispaguemenos.app.br\/\">tecnologia de reconhecimento<\/a> de texto para identificar a express\u00e3o em tempo real e direcionar o usu\u00e1rio para as ofertas dispon\u00edveis. A iniciativa parte do comportamento de compra do consumidor brasileiro, que valoriza promo\u00e7\u00f5es e oportunidades de economia, e prop\u00f5e uma nova forma de intera\u00e7\u00e3o entre marca e cliente.<\/p>\n<p><strong>Sobre as Farm\u00e1cias Pague Menos e Extrafarma<\/strong><\/p>\n<p>A rede de farm\u00e1cias Pague Menos e Extrafarma est\u00e1 presente nos 26 estados da Federa\u00e7\u00e3o e no Distrito Federal. Conta com mais de 1.695 lojas, distribu\u00eddas em mais de 400 munic\u00edpios, com 27 mil colaboradores, al\u00e9m de uma plataforma omnichannel que possibilita ao cliente comprar como quiser e receber seus produtos como preferir. L\u00edder nas regi\u00f5es Norte e Nordeste, a rede \u00e9 hoje o Hub de Sa\u00fade da classe m\u00e9dia expandida, com mais de 1.181 unidades de consult\u00f3rios farmac\u00eauticos em todas as regi\u00f5es do pa\u00eds.<\/p>\n<p><strong>Contatos \u00e0 Imprensa<\/strong><\/p>\n<p>Gabriel Furlan \/ gabriel.furlan@agenciamaquina.com &nbsp; Edinaele Santos \/ edinaele.santos@agenciamaquina.com &nbsp; Deborah Lima \/ deborah.lima@agenciamaquina.com &nbsp; imprensapaguemenos@agenciamaquina.com<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/335562?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A campanha acontece durante todo o m\u00eas de agosto e convida os consumidores a escanear a express\u00e3o &#8220;Pague Menos&#8221; em embalagens, vitrines, an\u00fancios e outros materiais para desbloquear ofertas exclusivas <\/p>","protected":false},"author":3,"featured_media":32621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[315],"tags":[336,361,343,352,323],"class_list":["post-32620","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-e-commerce","tag-marketing","tag-saude-e-bem-estar","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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