{"id":32362,"date":"2026-08-12T19:17:00","date_gmt":"2026-08-12T19:17:00","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=32362"},"modified":"2026-08-12T19:17:02","modified_gmt":"2026-08-12T19:17:02","slug":"scherbis-isa-scherer-quiosque-jk-iguatemi","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/08\/12\/scherbis-isa-scherer-quiosque-jk-iguatemi\/","title":{"rendered":"JK IGUATEMI RECEBE O PRIMEIRO PONTO F\u00cdSICO DA SCHERBI’S, COM MENU EXCLUSIVO E EXPERI\u00caNCIA IN\u00c9DITA"},"content":{"rendered":"

Marca que nasceu no digital chega ao shopping com quiosque, bebidas exclusivas e sabor de cookie criado especialmente para a estreia, com abertura na segunda quinzena de agosto.<\/em><\/p>\n\n\n\n

\u00a0\u00c9 no\u00a0JK Iguatemi<\/strong>\u00a0que a\u00a0Scherbi’s<\/strong>\u00a0d\u00e1 seu primeiro passo fora do digital. O shopping recebe o primeiro ponto f\u00edsico da marca, um quiosque que transforma a identidade constru\u00edda nas redes sociais e no delivery em experi\u00eancia real, com menu exclusivo e novidades criadas especialmente para a ocasi\u00e3o.<\/p>\n\n\n\n

Fundada por Isa Scherer – campe\u00e3 do MasterChef Brasil 2021 – em sociedade com Eduarda Ferraz, a Scherbi’s nasceu em 10 de mar\u00e7o de 2025 com foco em cookies artesanais e brownies<\/strong>. O que come\u00e7ou nas redes sociais e no delivery rapidamente conquistou uma base fiel de f\u00e3s, tudo isso sem nunca ter tido, at\u00e9 ent\u00e3o, um espa\u00e7o f\u00edsico.<\/p>\n\n\n\n

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Com 9m\u00b2, o novo quiosque tem formato grab and go<\/em>, mas conta com tr\u00eas lugares em um balc\u00e3o para quem quiser saborear no local. Mais do que um ponto de venda, o espa\u00e7o foi criado como uma extens\u00e3o f\u00edsica da identidade da marca, um lugar para sentir, na pr\u00e1tica, a ess\u00eancia que sempre esteve por tr\u00e1s da Scherbi’s.<\/p>\n\n\n\n

A escolha do JK Iguatemi como primeiro endere\u00e7o f\u00edsico n\u00e3o \u00e9 por acaso. Refer\u00eancia em curadoria e experi\u00eancias de alto padr\u00e3o, o shopping tem forte sinergia com o posicionamento da marca, e o fluxo de hor\u00e1rio de almo\u00e7o promete se tornar um novo ritual: um docinho para acompanhar a tarde no escrit\u00f3rio, ou uma pausa para o caf\u00e9 depois do almo\u00e7o, com bebidas exclusivas do ponto f\u00edsico.<\/p>\n\n\n\n

E \u00e9 justamente essa exclusividade<\/strong> que guia o card\u00e1pio de estreia<\/strong>. Todas as bebidas ser\u00e3o vendidas apenas no quiosque, e a abertura chega com um sabor de cookie in\u00e9dito<\/strong>, criado especialmente para a ocasi\u00e3o: um cookie de amendoim com doce de leite e canela. A proposta \u00e9 que o espa\u00e7o se torne uma vitrine viva de novidades<\/strong>, com produtos e edi\u00e7\u00f5es limitadas<\/strong> ao longo do ano e, no futuro, o primeiro lugar a apresentar novos sabores antes mesmo do delivery.<\/p>\n\n\n\n

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“\u00c9 a realiza\u00e7\u00e3o de um sonho. Sempre sonhei em ver a Scherbi’s pelo Brasil, acho que \u00e9 o primeiro passo de um movimento que acredito ser o futuro da nossa marca”, conta Isa Scherer, fundadora da marca.<\/p>\n\n\n\n

“Estou muito animada com essa nova fase da Scherbi’s. Poder transformar toda a experi\u00eancia e a identidade que constru\u00edmos no digital em um espa\u00e7o f\u00edsico e, finalmente, estar mais perto dos nossos clientes \u00e9 algo que sempre quis e que representa um marco muito importante para n\u00f3s”, complementa Eduarda Ferraz, s\u00f3cia-fundadora da Scherbi’s.<\/p>\n\n\n\n

A primeira semana de funcionamento ser\u00e1 marcada por a\u00e7\u00f5es especiais, criando experi\u00eancias exclusivas para quem visitar o quiosque nesse per\u00edodo. Novidades ser\u00e3o anunciadas nas redes sociais da Scherbi’s.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Marca que nasceu no digital chega ao shopping com quiosque, bebidas exclusivas e sabor de cookie criado especialmente para a estreia, com abertura na segunda quinzena de agosto. \u00a0\u00c9 no\u00a0JK Iguatemi\u00a0que a\u00a0Scherbi’s\u00a0d\u00e1 seu primeiro passo fora do digital. O shopping recebe o primeiro ponto f\u00edsico da marca, um quiosque que transforma a identidade constru\u00edda nas<\/p>","protected":false},"author":2,"featured_media":32364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[3050,168,308],"tags":[6521,6520],"class_list":["post-32362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-eai-bora-nessa","category-noticias","tag-quiosque-no-jk-iguatemi","tag-scherbis-isa-scherer"],"yoast_head":"\nScherbi's de Isa Scherer abre quiosque no JK Iguatemi<\/title>\n<meta name=\"description\" content=\"A Scherbi's, marca de cookies de Isa Scherer, abre seu primeiro ponto f\u00edsico no JK Iguatemi. 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