{"id":31944,"date":"2026-08-10T18:22:13","date_gmt":"2026-08-10T18:22:13","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=31944"},"modified":"2026-08-10T18:22:15","modified_gmt":"2026-08-10T18:22:15","slug":"ford-fathom-picape-eletrica-preco","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/08\/10\/ford-fathom-picape-eletrica-preco\/","title":{"rendered":"Ford revela o nome \u2013 e o pre\u00e7o \u2013 da sua nova picape el\u00e9trica"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Ford anunciou o nome da sua nova picape el\u00e9trica m\u00e9dia que chegar\u00e1 ao mercado norte-americano no come\u00e7o de 2027: Fathom. A palavra, em ingl\u00eas, tem como significado mais comum uma unidade usada para medir a profundidade da \u00e1gua e foi escolhida para refor\u00e7ar o conceito do ve\u00edculo \u2013 veja o\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=VliDuyZ3WLA\" target=\"_blank\" rel=\"noopener\">v\u00eddeo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDesde a engenharia at\u00e9 o nome, o projeto do primeiro ve\u00edculo constru\u00eddo com a nova Plataforma Universal de Ve\u00edculos El\u00e9tricos da Ford teve origem na compreens\u00e3o profunda da pessoa que vai dirigi-lo. O seu dia a dia, os seus desafios, os seus objetivos e tamb\u00e9m o seu bolso\u201d, explica Kay Hart, gerente geral da Ford Model e, divis\u00e3o de ve\u00edculos el\u00e9tricos da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo ela, as motiva\u00e7\u00f5es desse propriet\u00e1rio s\u00e3o um pouco diferentes das do cliente tradicional de picapes. \u201cMais do que soar bem, o seu nome precisava capturar uma mentalidade, tirando o foco das caracter\u00edsticas t\u00e9cnicas para um esp\u00edrito de adaptabilidade\u201d, diz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junto com o nome, a Ford anunciou tamb\u00e9m o pre\u00e7o da nova picape, que partir\u00e1 de US$28.350 com bateria de autonomia padr\u00e3o para competir no segmento de ve\u00edculos el\u00e9tricos de entrada. Este, por\u00e9m, \u00e9 apenas um dos seus atrativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de oferecer mais espa\u00e7o para os passageiros que uma Toyota RAV4, a Fathom ter\u00e1 tela grande de alta resolu\u00e7\u00e3o, capacidade de energia bidirecional, chave digital e flexibilidade de carga na ca\u00e7amba e no bagageiro sob o cap\u00f4. A cabine leva cinco adultos com conforto tanto no uso di\u00e1rio como em viagens de fim de semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela \u00e9 repleta de equipamentos e suas tecnologias incluem sistema de dire\u00e7\u00e3o aut\u00f4noma Blue Cruise integrado com o novo Apple Maps, al\u00e9m de compatibilidade com Apple CarPlay e Android Auto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalidade<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 pr\u00e1tica comum na ind\u00fastria automotiva nomear os ve\u00edculos com c\u00f3digos de letras e n\u00fameros para indicar a vers\u00e3o, motor e outras especifica\u00e7\u00f5es. A Ford F-150 \u00e9 um bom exemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNesta picape, desde o in\u00edcio nos comprometemos a fazer as coisas de forma diferente. Isso est\u00e1 no seu DNA. Quisemos escolher um nome para dar personalidade ao ve\u00edculo, uma alma, e torn\u00e1-lo um personagem na vida do nosso cliente&#8221;, diz Kay Hart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa filosofia guiou a jornada de nove meses de busca do nome. Fathom se destacou por ajudar a comunicar que h\u00e1 mais no produto do que os olhos veem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAntes de significar profundidade, Fathom descrevia a extens\u00e3o dos bra\u00e7os abertos de uma pessoa, aproximadamente um metro e oitenta. Os marinheiros usavam essa medida para calcular \u00e1guas cujo fundo n\u00e3o conseguiam ver. Depois, a palavra passou a significar algo completamente diferente: compreender algo por completo\u201d, detalha Kay Hart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lista de corte<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para chegar ao nome Fathom a equipe come\u00e7ou com uma longa lista. Primeiro, vasculhou os arquivos da Ford, analisando como a empresa nomeia ve\u00edculos h\u00e1 mais de um s\u00e9culo, do Galaxie e Taurus ao seu primeiro modelo a unir carro e picape, a Ranchero. Cada op\u00e7\u00e3o trazia uma implica\u00e7\u00e3o espec\u00edfica, que talvez n\u00e3o se encaixasse na nova picape el\u00e9trica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO que comunica profundidade al\u00e9m da superf\u00edcie? Como comunicamos a sensa\u00e7\u00e3o emocional de um ve\u00edculo que \u00e9 mais do que parece ser?\u201d, destaca Kay Hart. \u201cDois redatores da Ford chegaram separadamente ao nome Fathom. Mas n\u00e3o foi uma decis\u00e3o imediata. Ele ficou guardado em um arquivo com centenas de outras op\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme os nomes concorrentes eram eliminados, Fathom sobreviveu a todos os cortes at\u00e9 chegar \u00e0 lista final, destacando-se como a escolha principal entre os grupos focais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConstru\u00edmos a nova picape el\u00e9trica para uma pessoa que passamos anos conhecendo. Quando os clientes come\u00e7arem a explorar a tecnologia e o design da Fathom, a conex\u00e3o entre o nome, o produto e o motorista se tornar\u00e1 clara\u201d, completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A Ford anunciou o nome da sua nova picape el\u00e9trica m\u00e9dia que chegar\u00e1 ao mercado norte-americano no come\u00e7o de 2027: Fathom. A palavra, em ingl\u00eas, tem como significado mais comum uma unidade usada para medir a profundidade da \u00e1gua e foi escolhida para refor\u00e7ar o conceito do ve\u00edculo \u2013 veja o\u00a0v\u00eddeo. \u201cDesde a engenharia at\u00e9<\/p>","protected":false},"author":2,"featured_media":31949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Ford Fathom picape eletrica preco: saiba valor e data","_seopress_titles_desc":"A Ford anunciou a nova picape el\u00e9trica Fathom com pre\u00e7o a partir de US$ 28.350. 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