{"id":31687,"date":"2026-08-06T00:00:00","date_gmt":"2026-08-06T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/08\/06\/335219-o-programa-pink-changing-lives-da-mary-kay-transforma-proposito-em-impacto-mensuravel-para-mulheres-em-todo-o-mundo\/"},"modified":"2026-08-06T00:00:00","modified_gmt":"2026-08-06T00:00:00","slug":"335219-o-programa-pink-changing-lives-da-mary-kay-transforma-proposito-em-impacto-mensuravel-para-mulheres-em-todo-o-mundo","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/08\/06\/335219-o-programa-pink-changing-lives-da-mary-kay-transforma-proposito-em-impacto-mensuravel-para-mulheres-em-todo-o-mundo\/","title":{"rendered":"O programa Pink Changing Lives da Mary Kay\u00ae transforma prop\u00f3sito em impacto mensur\u00e1vel para mulheres em todo o mundo"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmarykayglobal.com%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=Mary+Kay+Inc.&amp;index=1&amp;md5=cba01448049bb74c9bfb54035d8877be\" rel=\"follow\" shape=\"rect\" target=\"_blank\"><b>Mary Kay Inc.<\/b><\/a><b>,<\/b> efensora global do empoderamento feminino, reafirma com orgulho seu compromisso de enriquecer a vida de mulheres em todo o mundo por meio de sua marca registrada o programa <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmarykayglobal.com%2Fsocial%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=Pink+Changing+Lives%26%23174%3B&amp;index=2&amp;md5=614681213d1e5a1a42441c25a32e6798\" rel=\"follow\" shape=\"rect\" target=\"_blank\"><b>Pink Changing Lives<sup>\u00ae<\/sup><\/b><\/a>\u2013 uma iniciativa global multifacetada que combina doa\u00e7\u00f5es com prop\u00f3sito e marketing de causa para gerar um impacto significativo e mensur\u00e1vel em diversas comunidades. <b>Desde 1996, o programa j\u00e1 destinou mais de 230 milh\u00f5es de d\u00f3lares<\/b> em doa\u00e7\u00f5es monet\u00e1rias e de produtos para organiza\u00e7\u00f5es sem fins lucrativos que empoderam mulheres, transformam a sa\u00fade e a seguran\u00e7a das mulheres e protegem nossos recursos naturais.<\/p>\n<p id=\"news-body-cta\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Este comunicado de imprensa inclui multim\u00e9dia. Veja o comunicado completo aqui: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260806816858\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20260806816858\/pt\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260806816858\/pt\/2869528\/4\/Image_1_-_China_Hope_for_Pearl_Class_Group_Photo.jpg\" alt=\"Mary Kay China supports the Hope for Pearl Program, providing financial assistance to girls from economically disadvantaged areas to receive a life-changing education, opening doors to new possibilities and bright futures. &#xA;(Photo Courtesy: Mary Kay China)\"><\/p>\n<p style=\"font-size:85%;\">Mary Kay China supports the Hope for Pearl Program, providing financial assistance to girls from economically disadvantaged areas to receive a life-changing education, opening doors to new possibilities and bright futures.<br \/>\n(Photo Courtesy: Mary Kay China)<\/p>\n<\/div>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nCom base na miss\u00e3o da empresa de enriquecer a vida das mulheres, o projeto Pink Changing Lives<sup>\u00ae<\/sup> uma campanha de marketing social, transforma compras de produtos de beleza do dia a dia em poderosos atos de solidariedade. Com mais de US$ 19 milh\u00f5es reinvestidos em comunidades locais, financiados por uma porcentagem das vendas de produtos selecionados nos mercados participantes, o programa permite que a Mary Kay estabele\u00e7a parcerias locais e atue globalmente, apoiando causas que s\u00e3o mais importantes para as mulheres e suas fam\u00edlias. Cada compra de um produto Pink Changing Lives<sup>\u00ae<\/sup> -contribui diretamente para iniciativas beneficentes, permitindo que os consumidores participem da solidariedade por meio de suas escolhas di\u00e1rias.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n\u201cNa Mary Kay, acreditamos no poder dos pequenos gestos para gerar mudan\u00e7as extraordin\u00e1rias\u201d, disse <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmarykayglobal.com%2Fleadership%2Fallison-levy%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=Allison+Levy&amp;index=3&amp;md5=d38b263ea1e4b12754f990bc82dce3e9\" rel=\"follow\" shape=\"rect\" target=\"_blank\"><b>Allison Levy<\/b><\/a><b>, Diretora Jur\u00eddica e Secret\u00e1ria Corporativa<\/b><b>na Mary Kay Inc.<\/b> \u201cAtrav\u00e9s do Pink Changing Lives<sup>\u00ae<\/sup> , cada mercado, consumidor, Consultora de Beleza Independente e compra eleg\u00edvel tem o poder de inspirar uma mulher, apoiar uma fam\u00edlia e fortalecer uma comunidade. Este programa reflete a nossa ess\u00eancia: uma empresa comprometida em transformar prop\u00f3sito em a\u00e7\u00e3o e criar um mundo onde todas as mulheres possam prosperar.\u201d<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nDesde a sua cria\u00e7\u00e3o, o programa se tornou um pilar da estrat\u00e9gia global de impacto social da Mary Kay, apoiando iniciativas que promovem a pesquisa do c\u00e2ncer, auxiliam sobreviventes de viol\u00eancia dom\u00e9stica, ampliam o acesso &agrave; educa\u00e7\u00e3o, protegem o meio ambiente e ajudam comunidades em todo o mundo a prosperar.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Um movimento global, impulsionado localmente.<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA iniciativa Pink Changing Lives<sup>\u00ae<\/sup> gera impacto por meio da paix\u00e3o das consultoras de vendas independentes e dos funcion\u00e1rios da Mary Kay, que a ativam em mercados ao redor do mundo, dando vida &agrave; sua miss\u00e3o por meio de parcerias e iniciativas relevantes localmente. Em todas as regi\u00f5es, os mercados est\u00e3o transformando um prop\u00f3sito compartilhado em resultados tang\u00edveis:<\/p>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li><b>Mary Kay China<\/b>: Atrav\u00e9s do <i>programa Hope for Pearl<\/i> , as Consultoras de Beleza ajudam a financiar oportunidades educacionais para meninas de fam\u00edlias carentes, conectando experi\u00eancias de beleza ao acesso &agrave; educa\u00e7\u00e3o que transforma vidas.\n<\/li>\n<li><b>Iniciativas de divulga\u00e7\u00e3o global da Mary Kay Alemanha<\/b>: Parcerias com organiza\u00e7\u00f5es como a <i>Funda\u00e7\u00e3o Reiner Meutsch FLY &amp; HELP<\/i> ampliaram o acesso &agrave; educa\u00e7\u00e3o por meio da constru\u00e7\u00e3o e reforma de 12 escolas em regi\u00f5es carentes, incluindo a \u00c1frica e o Sul da \u00c1sia.\n<\/li>\n<li><b>Mary Kay Colombia:<\/b> Em parceria com <i>Funda\u00e7\u00e3o Colombianitos<\/i> , o financiamento apoia a cria\u00e7\u00e3o de espa\u00e7os seguros para que as crian\u00e7as aprendam, cres\u00e7am e brinquem. Os projetos inclu\u00edram a restaura\u00e7\u00e3o de um campo esportivo e de uma sala multiuso negligenciados, permitindo atividades extracurriculares e o fortalecimento da comunidade por meio do esporte, brincadeiras, recrea\u00e7\u00e3o, educa\u00e7\u00e3o e sa\u00fade.\n<\/li>\n<li><b>Outros mercados globais<\/b>: Milhares de parcerias sem fins lucrativos apoiam causas essenciais, desde a preven\u00e7\u00e3o da viol\u00eancia dom\u00e9stica e o tratamento do c\u00e2ncer at\u00e9 projetos de embelezamento da comunidade \u2013 todos adaptados \u00e0s necessidades das comunidades locais.\n<\/li>\n<\/ul>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nAo capacitar cada mercado da Mary Kay a selecionar causas e parceiros alinhados com as prioridades locais, a Pink Changing Lives<sup>\u00ae<\/sup> garante que o impacto n\u00e3o seja apenas global em escala, mas tamb\u00e9m profundamente pessoal em sua execu\u00e7\u00e3o.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Marketing de Causa que Gera Impacto Duradouro<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nPink Changing Lives<sup>\u00ae<\/sup> \u00e9 um modelo poderoso de marketing de causa, onde prop\u00f3sito e produto se encontram. Esse modelo n\u00e3o apenas arrecada fundos essenciais, mas tamb\u00e9m gera conscientiza\u00e7\u00e3o e engajamento, criando um efeito cascata de prop\u00f3sito que se estende muito al\u00e9m do ponto de venda. O resultado \u00e9 uma abordagem sustent\u00e1vel para a filantropia, que empodera indiv\u00edduos, impulsiona o envolvimento da comunidade e refor\u00e7a o compromisso de longa data da Mary Kay com o bem social.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Voc\u00ea sabia:<\/b><\/p>\n<ul class=\"bwlistdisc\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<li>\nA Mary Kay <b>ficou em 8\u00ba lugar<\/b> entre 5.500 marcas <b>na lista das Melhores Marcas de Impacto Social de 2026 da Forbes<sup>1<\/sup> subindo da excelente 9\u00aa posi\u00e7\u00e3o alcan\u00e7ada em 2025<\/b>. A Mary Kay \u00e9 a \u00fanica marca de beleza no Top 15 e a \u00fanica empresa de venda direta na lista.<\/p>\n<\/li>\n<li>\nA Mary Kay est\u00e1 presente em 40 mercados ao redor do mundo.<\/p>\n<\/li>\n<\/ul>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Sobre a Mary Kay<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nPioneira na supera\u00e7\u00e3o das barreiras invis\u00edveis enfrentadas pelas mulheres, Mary Kay Ash fundou sua marca dos sonhos no setor de beleza no Texas, em 1963, com um \u00fanico objetivo: transformar a vida das mulheres. Esse sonho deu origem a uma empresa global com milh\u00f5es de integrantes da for\u00e7a de vendas independentes em 40 mercados. H\u00e1 mais de 60 anos, a oportunidade de neg\u00f3cio oferecida pela empresa capacita mulheres a definirem seu pr\u00f3prio futuro por meio de educa\u00e7\u00e3o, mentoria, defesa de interesses e inova\u00e7\u00e3o. A empresa dedica-se a investir na ci\u00eancia por tr\u00e1s da beleza e a desenvolver produtos de cuidados com a pele, cosm\u00e9ticos, suplementos nutricionais e fragr\u00e2ncias de \u00faltima gera\u00e7\u00e3o. A empresa tamb\u00e9m acredita na preserva\u00e7\u00e3o do planeta para as futuras gera\u00e7\u00f5es, na prote\u00e7\u00e3o de mulheres afetadas pelo c\u00e2ncer e pela viol\u00eancia dom\u00e9stica, e no incentivo para que os jovens sigam seus sonhos. Saiba mais em <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmarykayglobal.com%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=marykayglobal.com&amp;index=4&amp;md5=4f44f7c927136cd8f85429b2231fd35d\" rel=\"follow\" shape=\"rect\" target=\"_blank\">marykayglobal.com<\/a>. Encontre-nos no <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fmarykayglobal&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=Facebook&amp;index=5&amp;md5=76eb0b10ccd6770f6ee32107f5857be2\" rel=\"follow\" shape=\"rect\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fmarykayglobal%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=Instagram&amp;index=6&amp;md5=f0f0d86fa8dc739ba9c118754759a0f3\" rel=\"follow\" shape=\"rect\" target=\"_blank\">Instagram<\/a> e <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarykayglobal%2Fmycompany%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=LinkedIn&amp;index=7&amp;md5=b68bef3b649f06bb80d50f1199e29e2c\" rel=\"follow\" shape=\"rect\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<tr>\n<td class=\"bwpadl0\" colspan=\"1\" rowspan=\"1\">____________________________<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwpadl0\" colspan=\"1\" rowspan=\"1\">\n<p class=\"bwcellpmargin\"><sup>1<\/sup> Alan Schwarz (17 de mar\u00e7o de 2026). <i>Forbes &#8211; Melhores Marcas para Impacto Social em 2026. <\/i><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forbes.com%2Flists%2Fbest-brands-social-impact%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=https%3A%2F%2Fwww.forbes.com%2Flists%2Fbest-brands-social-impact%2F&amp;index=8&amp;md5=ccb716db2d74946556fe96ec1a186145\" shape=\"rect\" target=\"_blank\">https:\/\/www.forbes.com\/lists\/best-brands-social-impact\/<\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260806816858r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260806816858\/pt\/\" rel=\"follow\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20260806816858\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p>\nComunica\u00e7\u00e3o Corporativa da Mary Kay Inc.\n<\/p>\n<p><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.marykay.com%2F&amp;esheet=54584430&amp;newsitemid=20260806816858&amp;lan=pt-BR&amp;anchor=newsroom.marykay.com&amp;index=9&amp;md5=7d124e021b0d4c389222e381fef9f478\" rel=\"follow\" shape=\"rect\">newsroom.marykay.com<br \/>\n<\/a><\/p>\n<p>972.687.5332 or <a href=\"mailto:media@mkcorp.com\" rel=\"follow\" shape=\"rect\">media@mkcorp.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank'>BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/335219?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Mais de 4 milh\u00f5es de mulheres foram beneficiadas por meio de organiza\u00e7\u00f5es sem fins lucrativos apoiadas pelo programa desde o seu lan\u00e7amento.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[349,336,357,324],"class_list":["post-31687","post","type-post","status-publish","format-standard","category-noticias-corporativas-dino","tag-arte","tag-atacado-e-varejo","tag-estilo-de-vida","tag-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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