{"id":28327,"date":"2026-07-03T00:00:00","date_gmt":"2026-07-03T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/07\/03\/331416-blob-web-expande-prospeccao-digital-na-area-da-saude\/"},"modified":"2026-07-03T00:00:00","modified_gmt":"2026-07-03T00:00:00","slug":"331416-blob-web-expande-prospeccao-digital-na-area-da-saude","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/07\/03\/331416-blob-web-expande-prospeccao-digital-na-area-da-saude\/","title":{"rendered":"BLOB WEB expande prospec\u00e7\u00e3o digital na \u00e1rea da sa\u00fade"},"content":{"rendered":"<p>Uma pesquisa realizada pelo <a rel=\"follow\" href=\"https:\/\/www1.folha.uol.com.br\/seminariosfolha\/2025\/07\/metade-dos-brasileiros-usa-redes-sociais-para-se-informar-sobre-saude-aponta-datafolha.shtml\">Datafolha<\/a> aponta que 53% dos brasileiros utilizam as redes sociais para buscar informa\u00e7\u00f5es sobre assuntos de sa\u00fade, \u00edndice que chega a 66% entre o p\u00fablico mais jovem. O levantamento mostra ainda que o Google lidera como o principal canal digital consultado, sendo a escolha de 38% dos entrevistados. Esse cen\u00e1rio consolida a internet como ferramenta indispens\u00e1vel para a sustentabilidade dos neg\u00f3cios em sa\u00fade.<\/p>\n<p>Com o foco em converter a visibilidade online em consultas particulares, a empresa de prospec\u00e7\u00e3o digital <a rel=\"follow\" href=\"https:\/\/blobweb.com.br\/\">BLOB WEB<\/a> desenvolveu solu\u00e7\u00f5es sob medida para a \u00e1rea da sa\u00fade, visando garantir a capta\u00e7\u00e3o constante de novos pacientes para m\u00e9dicos em diferentes momentos profissionais. &quot;Identificamos que profissionais com menos de dez anos de experi\u00eancia buscam a independ\u00eancia dos conv\u00eanios, enquanto os veteranos querem atrair casos cir\u00fargicos de maior valor. O papel da prospec\u00e7\u00e3o \u00e9 estruturar canais de atra\u00e7\u00e3o consistentes para cada uma dessas realidades&quot;, afirma Rodrigo Oliveira, diretor da BLOB WEB.<\/p>\n<p>De acordo com o executivo, o acompanhamento de ponta a ponta, desde a abordagem at\u00e9 a convers\u00e3o final no atendimento, permite mensurar o retorno real do investimento. &quot;A prospec\u00e7\u00e3o m\u00e9dica exige rastreabilidade total de dados e conformidade \u00e9tica rigorosa. Os planos de assinatura desenvolvidos utilizam uma estrat\u00e9gia combinada, unindo Google, redes sociais e WhatsApp. Delegar essa fun\u00e7\u00e3o comercial resolve a falta de tempo da classe, que n\u00e3o precisa assumir o papel de influenciador digital para atrair pacientes&quot;, destaca Oliveira.<\/p>\n<p>Al\u00e9m disso, a empresa introduziu no mercado o TPI (Tecnologia de Posicionamento Inteligente), uma ferramenta exclusiva desenvolvida pela BLOB WEB para adaptar o perfil profissional e a \u00e1rea de atua\u00e7\u00e3o do m\u00e9dico aos novos h\u00e1bitos de consumo de dados. Esse sistema funciona preparando e estruturando os dados institucionais e as especialidades do profissional para que sejam mapeados de forma otimizada. O objetivo \u00e9 garantir que o m\u00e9dico seja recomendado diretamente por ferramentas de intelig\u00eancia artificial de maneira org\u00e2nica.<\/p>\n<p>Como a atua\u00e7\u00e3o dos especialistas em sa\u00fade no ambiente digital deve respeitar normas espec\u00edficas de conduta, a BLOB WEB estruturou seus processos para garantir uma blindagem \u00e9tica total em suas campanhas. As a\u00e7\u00f5es seguem os par\u00e2metros da <a rel=\"follow\" href=\"https:\/\/sistemas.cfm.org.br\/normas\/visualizar\/resolucoes\/BR\/2023\/2336\">Resolu\u00e7\u00e3o n\u00ba 2.336\/2023 do Conselho Federal de Medicina (CFM)<\/a>, que rege a publicidade m\u00e9dica.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/331416?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Com o foco em converter a visibilidade online em consultas particulares, a empresa de prospec\u00e7\u00e3o digital BLOB WEB desenvolveu solu\u00e7\u00f5es sob medida para a \u00e1rea da sa\u00fade, visando garantir a capta\u00e7\u00e3o constante de novos pacientes para m\u00e9dicos em diferentes momentos profissionais.<\/p>","protected":false},"author":3,"featured_media":28328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[342,357,343,324,352],"class_list":["post-28327","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-empreendedorismo","tag-estilo-de-vida","tag-marketing","tag-negocios","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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