{"id":27761,"date":"2026-06-26T19:45:05","date_gmt":"2026-06-26T19:45:05","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=27761"},"modified":"2026-06-26T19:45:16","modified_gmt":"2026-06-26T19:45:16","slug":"lacoste-colecao-goat-novak-djokovic-crocodilo-cabra-2026","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/06\/26\/lacoste-colecao-goat-novak-djokovic-crocodilo-cabra-2026\/","title":{"rendered":"Lacoste reinventa seu logo ic\u00f4nico para celebrar Novak Djokovic, o GOAT\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Seguindo o sucesso da primeira edi\u00e7\u00e3o lan\u00e7ada em Nova Iorque em 2025, Lacoste celebra seu embaixador Novak Djokovic, o jogador de maior sucesso na hist\u00f3ria do t\u00eanis, pelo segundo ano consecutivo reimaginando o seu ic\u00f4nico crocodilo como uma cabra (GOAT, em ingl\u00eas, que significa Greatest Of All Time, ou O Melhor de Todos os Tempos) ao redor de uma cole\u00e7\u00e3o c\u00e1psula contendo novas pe\u00e7as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por meio desta emblem\u00e1tica transforma\u00e7\u00e3o do logotipo, a Lacoste presta homenagem a um atleta excepcional que brilhou nas quadras dos maiores torneios do mundo por quase duas d\u00e9cadas. Com 101 t\u00edtulos ATP em seu curr\u00edculo, incluindo 24 Grand Slams e 40 conquistas em torneios Masters 1000, Novak Djokovic ultrapassou barreiras e deixou uma marca duradoura na hist\u00f3ria do t\u00eanis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o GOAT re\u00fane pe\u00e7as ic\u00f4nicas como polos, camisetas, jaquetas, cal\u00e7as, bon\u00e9, munhequeiras e meias, todas exibindo com orgulho o logotipo exclusivo GOAT. Desenvolvida como uma cole\u00e7\u00e3o c\u00e1psula, a linha estar\u00e1 dispon\u00edvel em diversos pa\u00edses do mundo. No Brasil, os produtos estar\u00e3o dispon\u00edveis nas lojas Lacoste dos shoppings Iguatemi S\u00e3o Paulo, Cidade Jardim Shopping e em&nbsp;<a href=\"https:\/\/www.lacoste.com\/br\/lacoste\/explorar\/sport-collection\/selecao-novak-djokovic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>lacoste.com.br<\/u><\/a>&nbsp;a partir do dia 26 de Junho.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NY7Lk1h4c0z-WSl_z6lqWMkuXhqefO0m4tujHswyv6rrtHEpjxbGLzfq5nnG3FpAKQGxajZkCrPRPQBE728bYhpIL4vEAQpUk8GMr0q7zY6xLZMO8PQhQHTDhuNHwytsf5YKvKVnuQIYlOXNE2sMYAem9OhjQjZnbPolTXkgwn2k_UncQGy9KatZMu7oCps8EcrQF4pqKrD38sBEnibOSxjlh442MSPpXa-8iA1M0xFqRBPdc5jozLuO-rQi2k09bnTXKLT1wfvzLJPqjjEspK0S6U=s0-d-e1-ft#https:\/\/s2601.imxsnd32.com\/85UmOyYDNxkzM6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6ETM2MTOwkDMwEjOn5GcuUjYmBTNwQGNlZWMjJjYiVmYxUDZ4Q2M1gDZwQTYygjZGJTJygjZGJTJ4IDM0IjRyUSM2AzMx8VL1ETLf9VLwITLfpjN\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Foto: Divulga\u00e7\u00e3o\/Lacoste<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No centro desta nova edi\u00e7\u00e3o est\u00e1 uma ic\u00f4nica camisa polo da Lacoste com o logotipo GOAT em dourado. Uma verdadeira pe\u00e7a de colecionador, esta vers\u00e3o estar\u00e1 dispon\u00edvel em apenas 100 unidades, exclusivamente na loja conceito da Regent-Street, em Londres. A polo tamb\u00e9m estar\u00e1 dispon\u00edvel no tradicional verde da Lacoste, uma refer\u00eancia \u00e0 heran\u00e7a da marca, e ser\u00e1 comercializada de forma mais ampla em diversos mercados ao redor do mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Na_jInjpvWs0EpTnORPKE_4NDqTHEmlpgB9LaT6_h0N7mySa8XAutKuxeF3ZeVo60mdqV20_fuqtmTIIIIerkYjJnLMlqIbGveFU5OzNBxLm5Uy3iKO7hZwLecGm8oJNB4lQIM_AUYq3t8tC8LmRv3L5Q8SRf54ehiLQcFlhwuRJK0wP_p9xr-H-zMXRnVWmU-McfwiAbX3vX_O_ypYfilWvC8winSND2vLAbfMUsYIhP_BUiilgB3X4ZITblHeXPU9Zt4NO1s8BSHHIyhqYX5jR_8=s0-d-e1-ft#https:\/\/s2601.imxsnd32.com\/25UmOhljN4QWN6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6ETM2MTOwkDMwEjOn5GcuEWZ5MWMhRDZkNGZ3gzYiZWNxY2YmNTNmZWYiV2M2cDNGJTJ2cDNGJTJ4IDM0IjRyUSM2AzMx8VL1ETLf9VLwITLfpzN\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um lan\u00e7amento excepcional na Regent Street em Londres<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novak Djokovic far\u00e1 o lan\u00e7amento oficial da cole\u00e7\u00e3o\u00a0<strong>GOAT<\/strong>\u00a0na loja-conceito da Lacoste na Regent Street, em Londres, no cora\u00e7\u00e3o da capital brit\u00e2nica. Uma cidade que ocupa um lugar especial em sua trajet\u00f3ria e onde foram escritos alguns dos cap\u00edtulos mais memor\u00e1veis de sua carreira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cPoucos atletas deixam uma marca duradoura na hist\u00f3ria de seu esporte. Novak \u00e9 um deles. Com esta cole\u00e7\u00e3o GOAT, quisemos celebrar um campe\u00e3o extraordin\u00e1rio, cuja excel\u00eancia, longevidade e determina\u00e7\u00e3o moldaram a hist\u00f3ria do t\u00eanis. Ao transformar excepcionalmente o nosso ic\u00f4nico crocodilo em uma cabra (Goat), prestamos homenagem ao GOAT com criatividade e um toque de humor.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9ric Vallat, CEO da Lacoste<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uma campanha estrelada por Novak Djokovic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para apoiar o lan\u00e7amento da cole\u00e7\u00e3o, a Lacoste apresenta uma campanha dirigida e fotografada pelo artista e diretor criativo&nbsp;<strong>Max Siedentopf<\/strong>. Por meio de uma s\u00e9rie de curtas-metragens repletos de humor irreverente, Novak Djokovic abra\u00e7a o lado divertido do t\u00edtulo que muitos acreditam lhe pertencer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nb4Vnc3MMLyWma2tha-AEmHJNFByYpdz2eSuYrBjYWdkHyEi8l9SuP_S3hBzEvtZnv2S3eFqRimNp9jpmTdRyNiuZ2_B-n0SHVukvmTtVKZ0jlWP-808Y6q971OfUJupyUOCHzH-EyM4egB4JFbYEmEODJ3mGNCeMRhGPRfMv20rDc521x00mrg7kZ1YC-W79SaNm1FHUMzvmXI6HYxuiJY5jCTAyakWVK2ippL22_0LEeW4szLtyNBIg2NtuEniZcVzGEr_4Q7FIaatmLYr2THVpU=s0-d-e1-ft#https:\/\/s2601.imxsnd32.com\/85UmOlFzNxMmN6InYu02bj5ycz9mYsV2ZuFGQsV2ZuF2b0Vmb6ETM2MTOwkDMwEjOn5GcuM2Y0MzM3I2MygjZyMjZxMWN1YTOygjMzMjMhBzM4IDOGJTJ4IDOGJTJ4IDM0IjRyUSM2AzMx8VL1ETLf9VLwITLfpDN\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhado por um grupo de pequenas cabras, o campe\u00e3o se v\u00ea em uma s\u00e9rie de situa\u00e7\u00f5es inesperadas inspiradas por seu status de&nbsp;<strong>GOAT<\/strong>&nbsp;(Greatest of All Time, ou \u201cO Maior de Todos os Tempos\u201d).<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa campanha leve e espirituosa, a Lacoste celebra um dos maiores campe\u00f5es da hist\u00f3ria do esporte, ao mesmo tempo em que revisita de forma divertida os c\u00f3digos e s\u00edmbolos que ajudaram a construir sua lenda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seguindo o sucesso da primeira edi\u00e7\u00e3o lan\u00e7ada em Nova Iorque em 2025, Lacoste celebra seu embaixador Novak Djokovic, o jogador de maior sucesso na hist\u00f3ria do t\u00eanis, pelo segundo ano consecutivo reimaginando o seu ic\u00f4nico crocodilo como uma cabra (GOAT, em ingl\u00eas, que significa Greatest Of All Time, ou O Melhor de Todos os Tempos)<\/p>","protected":false},"author":2,"featured_media":27762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3050,609,2312],"tags":[5599,5600,521],"class_list":["post-27761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-moda","category-moda-masculina","tag-colecao-goat","tag-homenagem-a-novak-djokovic","tag-lacoste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lacoste Lan\u00e7a Cole\u00e7\u00e3o GOAT em Homenagem a Novak Djokovic<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as pe\u00e7as de edi\u00e7\u00e3o limitada e os detalhes do logo transformado da nova cole\u00e7\u00e3o c\u00e1psula GOAT lan\u00e7ada pela Lacoste em junho de 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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