{"id":27011,"date":"2026-06-22T18:16:38","date_gmt":"2026-06-22T18:16:38","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=27011"},"modified":"2026-06-22T18:16:40","modified_gmt":"2026-06-22T18:16:40","slug":"lexus-crescimento-emplacamentos-segmento-premium-brasil-2026","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/06\/22\/lexus-crescimento-emplacamentos-segmento-premium-brasil-2026\/","title":{"rendered":"Lexus mant\u00e9m trajet\u00f3ria de crescimento no Brasil e \u00e9 a \u00fanica marca Premium a ampliar emplacamentos em maio no Pa\u00eds"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><em>Marca registrou alta de 23,5% em compara\u00e7\u00e3o ao mesmo per\u00edodo de 2025<\/em><\/li>\n\n\n\n<li><em>No ano passado, Lexus bateu recorde hist\u00f3rico de vendas no Brasil<\/em><\/li>\n\n\n\n<li><em>Crescimento da marca \u00e9 sustent\u00e1vel e constante desde 2022<\/em><\/li>\n\n\n\n<li><em>Lexus RZ 500e teve metade das vendas do ano conclu\u00eddas antes de chegar \u00e0s concession\u00e1rias<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0<\/strong>A Lexus foi a \u00fanica marca automotiva do segmento Premium a registrar crescimento no volume de emplacamentos no Brasil em maio. No m\u00eas, a fabricante avan\u00e7ou 23,5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desempenho refor\u00e7a a continuidade do ciclo de expans\u00e3o da Lexus. Em 2025, as vendas totais cresceram 27% na compara\u00e7\u00e3o com 2024 \u2014 um recorde hist\u00f3rico. O ano de 2024 j\u00e1 havia registrado alta de 23% frente a 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEsse crescimento constante reflete a aten\u00e7\u00e3o que temos com nosso cliente durante toda sua jornada dentro da marca. E, neste sentido, o lan\u00e7amento doLexus RZ 500e refor\u00e7a nosso compromisso em oferecer uma experi\u00eancia incompar\u00e1vel por meio de programas como o\u00a0<em>Lexus Privilege<\/em>, que traz financiamento com taxa de juros a partir de 0% e recompra garantida com pelo menos 80% do valor da tabela FIPE\u201d, afirma Nancy Serapi\u00e3o, Head da Lexus no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Lexus RZ 500e, primeiro ve\u00edculo 100% el\u00e9trico da marca no Brasil, foi lan\u00e7ado j\u00e1 com metade das vendas conclu\u00eddas antes de chegar \u00e0s concession\u00e1rias. Esse sucesso demonstra a confian\u00e7a do consumidor, sustentada por exclusividades como o\u00a0<em>LexusCare<\/em>, que re\u00fane servi\u00e7os padronizados e um atendimento de p\u00f3s-venda premium; e o suporte da ampla rede Toyota para servi\u00e7os e atendimentos emergenciais \u2014 um diferencial que confere \u00e0 Lexus uma das mais amplas capilaridades de atendimento entre as marcas do segmento premium no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, seis concession\u00e1rias foram inauguradas, alcan\u00e7ando um total de 15 pontos de venda no Brasil, com presen\u00e7a em mais de 90% do mercado premium do Pa\u00eds. S\u00e3o tr\u00eas unidades em S\u00e3o Paulo (SP), al\u00e9m de Alphaville (SP), Campinas (SP), Belo Horizonte (MG), Bras\u00edlia (DF), Curitiba (PR), Florian\u00f3polis (SC), Fortaleza (CE), Porto Alegre (RS), Rio de Janeiro (RJ), Recife (PE), Salvador (BA), Vit\u00f3ria (ES).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0A Lexus foi a \u00fanica marca automotiva do segmento Premium a registrar crescimento no volume de emplacamentos no Brasil em maio. No m\u00eas, a fabricante avan\u00e7ou 23,5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado. O desempenho refor\u00e7a a continuidade do ciclo de expans\u00e3o da Lexus. Em 2025, as vendas totais cresceram 27% na compara\u00e7\u00e3o<\/p>","protected":false},"author":2,"featured_media":27012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[1747,315,1565],"tags":[4256,4257,1614],"class_list":["post-27011","post","type-post","status-publish","format-standard","has-post-thumbnail","category-automobilismo","category-noticias-corporativas-dino","category-tecnologia","tag-lexus","tag-lexus-rz-500e","tag-mercado-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus Lidera Mercado Premium com Alta de 23,5% em Maio<\/title>\n<meta name=\"description\" content=\"Analise os dados de crescimento da Lexus no Brasil em 2026. 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