{"id":25383,"date":"2026-06-05T20:52:45","date_gmt":"2026-06-05T20:52:45","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=25383"},"modified":"2026-06-05T20:52:51","modified_gmt":"2026-06-05T20:52:51","slug":"michelob-ultra-maratona-do-rio-2026-ambev-experiencias","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/06\/05\/michelob-ultra-maratona-do-rio-2026-ambev-experiencias\/","title":{"rendered":"Show de drones, t\u00fanel com DJ, brinde personalizado e \u00e1rea de recovery: Michelob Ultra transforma a Maratona do Rio em festival de experi\u00eancias"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Marca premium da Ambev que assina a prova de 42km faz seu grande retorno ao ecossistema da corrida, celebrando o equil\u00edbrio entre pr\u00e1tica de esporte e celebra\u00e7\u00e3o<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" width=\"602\" src=\"https:\/\/angelboss.com.br\/webmail\/program\/resources\/blocked.gif\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A linha de chegada \u00e9 apenas o come\u00e7o da celebra\u00e7\u00e3o. Uma das pioneiras globais entre as escolhas equilibradas, Michelob Ultra, retorna \u00e0 Maratona do Rio neste domingo. A cerveja premium da Ambev &#8211; que tem 80% menos carboidratos* e 4,2% vol. alc. &#8211; \u00e9 a patrocinadora master da ic\u00f4nica prova de 42km de um dos maiores eventos de corrida da Am\u00e9rica Latina. Nesta edi\u00e7\u00e3o, a marca promete transformar o circuito carioca em uma plataforma imersiva de experi\u00eancias que conectam o esporte ao merecido brinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O retorno \u00e0 Maratona do Rio marca a presen\u00e7a crescente de Michelob Ultra no mercado brasileiro, consolidando a corrida como um dos pilares estrat\u00e9gicos e pontos de conex\u00e3o com o consumidor. A iniciativa reflete o momento de forte expans\u00e3o global e local do r\u00f3tulo: no \u00faltimo ano, a marca mais do que dobrou de volume no Brasil, registrando um crescimento de 180%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse sucesso acompanha a tra\u00e7\u00e3o internacional da cerveja que, atualmente, \u00e9 a n\u00famero 1 em volume de vendas nos Estados Unidos (Beer Marketer&#8217;s Insights), al\u00e9m de ter liderado os ganhos de participa\u00e7\u00e3o em volume na ind\u00fastria no Canad\u00e1 e impulsionado o crescimento na Argentina. A for\u00e7a global se reflete tamb\u00e9m nos grandes gramados e arenas, com a marca assinando o patroc\u00ednio da Copa do Mundo da FIFA 2026 e de diversas outras modalidades esportivas e ligas pelo mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do c\u00e9u ao asfalto: a jornada de experi\u00eancias na pista<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para incentivar os milhares de atletas que tomar\u00e3o as ruas do Rio de Janeiro, Michelob Ultra preparou uma verdadeira jornada de est\u00edmulos visuais, sonoros e emocionais dividida em tempos que acompanham o ritmo dos corredores, come\u00e7ando at\u00e9 antes da largada para quem vai chegar na Cidade Maravilhosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma parceria com a GOL Linhas A\u00e9reas, a marca transformou o deslocamento at\u00e9 a capital fluminense no primeiro ponto de contato com o evento. At\u00e9 o dia 7 de junho, os passageiros que decolam de Congonhas e Guarulhos rumo ao Gale\u00e3o e Santos Dumont, entre 14h e 22h, ganham Michelob Ultra como um brinde especial no servi\u00e7o de bordo. Al\u00e9m disso, um voo tem\u00e1tico especial marca a tarde desta quarta-feira (03\/06) com uma experi\u00eancia exclusiva e brindes personalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 em solo carioca, a experi\u00eancia ganha os c\u00e9us da cidade. Logo no ponto de partida da principal prova, os atletas e o p\u00fablico ser\u00e3o impactados por um espet\u00e1culo de drones que iluminar\u00e1 a madrugada, preparando o clima para o desafio. No meio do percurso, durante todas as competi\u00e7\u00f5es, a pista ganha a energia de um festival com um brand moment especial: Michelob ocupar\u00e1 o T\u00fanel do Pasmado, dando aquele g\u00e1s com um DJ ditando o ritmo das passadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a grande recompensa acontece na dispers\u00e3o, onde a marca assina um espa\u00e7o exclusivo com foco em relaxamento e bem-estar para o p\u00f3s-prova de todas as modalidades. No dia da corrida principal, o espa\u00e7o ganha uma iniciativa memor\u00e1vel em que os atletas poder\u00e3o personalizar suas latas de Michelob Ultra, gravando suas iniciais, o nome do evento e o tempo oficial e quil\u00f4metros conquistados na prova \u2014 transformando o produto em um trof\u00e9u inesquec\u00edvel da conquista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Michelob volta \u00e0 Maratona do Rio lembrando que \u00e9 poss\u00edvel equilibrar pr\u00e1tica esportiva e brinde e que o &#8216;foco no pace&#8217; e a divers\u00e3o podem e devem andar juntos. Preparamos ativa\u00e7\u00f5es que v\u00e3o dos c\u00e9us at\u00e9 a linha de chegada, elevando o patroc\u00ednio a um verdadeiro festival de experi\u00eancias que celebra o esfor\u00e7o de cada um&#8221;, afirma C\u00ednthia Klumpp, diretora de marketing das marcas premium da Ambev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um ano de grandes comemora\u00e7\u00f5es<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A presen\u00e7a na Maratona do Rio \u00e9 o pontap\u00e9 inicial de um ano que promete ser hist\u00f3rico para a marca no pa\u00eds. Refor\u00e7ando sua associa\u00e7\u00e3o global a grandes ocasi\u00f5es esportivas, Michelob Ultra tamb\u00e9m se prepara para ser ativada no mercado brasileiro durante a Copa do Mundo da FIFA 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A marca integra o portf\u00f3lio premium e de escolhas equilibradas da Ambev, que tem como compromisso oferecer op\u00e7\u00f5es diversas para cada perfil de consumidor e para diferentes ocasi\u00f5es de consumo. Com esse movimento, a companhia consolida a estrat\u00e9gia de liderar a categoria de cervejas focadas em um estilo de vida equilibrado, unindo a paix\u00e3o pelo esporte \u00e0 cultura da celebra\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Marca premium da Ambev que assina a prova de 42km faz seu grande retorno ao ecossistema da corrida, celebrando o equil\u00edbrio entre pr\u00e1tica de esporte e celebra\u00e7\u00e3o A linha de chegada \u00e9 apenas o come\u00e7o da celebra\u00e7\u00e3o. Uma das pioneiras globais entre as escolhas equilibradas, Michelob Ultra, retorna \u00e0 Maratona do Rio neste domingo. A<\/p>","protected":false},"author":2,"featured_media":25384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[168,154,308],"tags":[1105,5148,5149],"class_list":["post-25383","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eai-bora-nessa","category-esportes","category-noticias","tag-maratona-do-rio","tag-michelob-ultra","tag-show-de-drones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelob Ultra Ativa Maratona do Rio 2026 com Show de Drones<\/title>\n<meta name=\"description\" content=\"Acompanhe o retorno da Michelob Ultra \u00e0 Maratona do Rio 2026. 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