{"id":21983,"date":"2026-05-08T00:00:00","date_gmt":"2026-05-08T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/08\/330159-dia-das-maes-fluxo-de-veiculos-nos-shoppings-cresce-33\/"},"modified":"2026-05-08T00:00:00","modified_gmt":"2026-05-08T00:00:00","slug":"330159-dia-das-maes-fluxo-de-veiculos-nos-shoppings-cresce-33","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/05\/08\/330159-dia-das-maes-fluxo-de-veiculos-nos-shoppings-cresce-33\/","title":{"rendered":"Dia das M\u00e3es: fluxo de ve\u00edculos nos shoppings cresce 33%"},"content":{"rendered":"<p>O Dia das M\u00e3es \u00e9 a segunda data mais importante do varejo brasileiro, atr\u00e1s apenas do Natal. No \u00faltimo ano, a data movimentou R$ 14,37 bilh\u00f5es no com\u00e9rcio, segundo <a rel=\"follow\" href=\"https:\/\/portaldocomercio.org.br\/economia\/vendas-do-dia-das-maes-devem-movimentar-r-1437-bilhoes-em-2025-projeta-cnc\/\">levantamento<\/a> da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC). Ainda assim, muitos consumidores ainda deixam as compras para a \u00faltima hora, concentrando o movimento no s\u00e1bado, dia que antecede a comemora\u00e7\u00e3o. \u00c9 o que aponta um levantamento da ConectCar, fornecedora de solu\u00e7\u00f5es de pagamento autom\u00e1tico para ped\u00e1gios e estacionamentos, que analisou o uso de tags em estacionamentos de shoppings entre mar\u00e7o e maio de 2025.<\/p>\n<p>O estudo mostra que, em 2025, o s\u00e1bado anterior ao Dia das M\u00e3es foi o pico de movimenta\u00e7\u00e3o do per\u00edodo analisado, com aproximadamente 160 mil passagens registradas \u2014 33% acima da m\u00e9dia de uso aos s\u00e1bados e o dobro da m\u00e9dia geral. No s\u00e1bado da semana anterior, o fluxo foi de mais de 110 mil passagens, est\u00e1vel e at\u00e9 menor que a m\u00e9dia dos s\u00e1bados (117 mil). O salto expressivo justamente na v\u00e9spera do Dia das M\u00e3es sugere que uma parcela significativa dos consumidores deixa para comprar o presente de \u00faltima hora. A sexta-feira (9) tamb\u00e9m registrou crescimento, embora em propor\u00e7\u00e3o menor, refor\u00e7ando que, mesmo nos \u00faltimos dias, a decis\u00e3o de compra ainda \u00e9 deixada para os \u00faltimos dias.<\/p>\n<p><strong>Proje\u00e7\u00e3o para 2026: estimativa aponta novo pico<\/strong><\/p>\n<p>Com base na compara\u00e7\u00e3o do mesmo per\u00edodo de 2025 e 2026, a m\u00e9dia di\u00e1ria de passagens em shoppings avan\u00e7ou 11%, enquanto a m\u00e9dia dos s\u00e1bados cresceu aproximadamente 12%. Com isso, a ConectCar estima crescimento pr\u00f3ximo de 12% de passagens para o s\u00e1bado, 9 de maio, v\u00e9spera do Dia das M\u00e3es deste ano. O n\u00famero representaria um novo pico hist\u00f3rico no fluxo de consumidores em shoppings.<\/p>\n<p>&quot;Os indicadores sugerem uma movimenta\u00e7\u00e3o ainda maior neste ano. Para o varejo, antecipar esse comportamento ajuda no planejamento; para os motoristas, significa buscar solu\u00e7\u00f5es que reduzam filas e tempo de espera&quot;, comenta Daniel Frankenstein, diretor de dados e CRM da ConectCar.<\/p>\n<p><strong>Tecnologia como aliada da jornada de compra<\/strong><\/p>\n<p>O levantamento da ConectCar evidencia tamb\u00e9m o papel crescente da tecnologia na experi\u00eancia do consumidor em datas de alta demanda. Em momentos de grande fluxo, como o s\u00e1bado que antecede o Dia das M\u00e3es, a agilidade no acesso e na sa\u00edda do estacionamento se torna ainda mais relevante. O pagamento autom\u00e1tico com a tag ConectCar reduz filas e tempo de espera, permitindo que o consumidor foque nas compras.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/330159?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Levantamento com base no uso de tags em estacionamentos de shoppings projeta cerca de 175 mil passagens para o s\u00e1bado, 9 de maio<\/p>","protected":false},"author":3,"featured_media":21984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[336,379,341,409,351],"class_list":["post-21983","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-atacado-e-varejo","tag-casa-e-familia","tag-economia","tag-mobilidade","tag-sociedade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dia das M\u00e3es: fluxo de ve\u00edculos nos shoppings cresce 33% - 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