{"id":21544,"date":"2026-05-06T00:00:00","date_gmt":"2026-05-06T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/05\/06\/311435-ranking-live-marketing-completa-10-anos-e-se-consolida\/"},"modified":"2026-05-06T00:00:00","modified_gmt":"2026-05-06T00:00:00","slug":"311435-ranking-live-marketing-completa-10-anos-e-se-consolida","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/05\/06\/311435-ranking-live-marketing-completa-10-anos-e-se-consolida\/","title":{"rendered":"Ranking Live Marketing completa 10 anos e se consolida"},"content":{"rendered":"<p>O mercado de eventos corporativos e ativa\u00e7\u00f5es segue em expans\u00e3o no Brasil. Segundo o <strong>Anu\u00e1rio Brasileiro de Live Marketing<\/strong>, os investimentos na \u00e1rea devem ultrapassar os <a rel=\"follow\" href=\"https:\/\/www.yumpu.com\/pt\/document\/read\/69312228\/anuario-brasileiro-de-live-marketing-2025-imprensa\/13\">120 bilh\u00f5es de reais em 2026<\/a>, refletindo a consolida\u00e7\u00e3o do live marketing como um dos pilares nas estrat\u00e9gias para constru\u00e7\u00e3o de marca.<\/p>\n<p>Com o aumento do volume de a\u00e7\u00f5es, da complexidade dos projetos e da exig\u00eancia por resultados, cresce tamb\u00e9m a necessidade de crit\u00e9rios mais estruturados na contrata\u00e7\u00e3o de ag\u00eancias respons\u00e1veis pelo planejamento, cria\u00e7\u00e3o e execu\u00e7\u00e3o dessas iniciativas.<\/p>\n<p>Preocupados com esse cen\u00e1rio, empres\u00e1rios do setor estabeleceram crit\u00e9rios e desenvolveram, em 2016, o Ranking Live Marketing, com o objetivo de organizar informa\u00e7\u00f5es e dar visibilidade a um segmento da comunica\u00e7\u00e3o que, at\u00e9 ent\u00e3o, carecia de dados estruturados e compar\u00e1veis.<\/p>\n<p>O conceito evoluiu em credibilidade e hoje vem sendo utilizado com frequ\u00eancia por grandes marcas como base para processos de concorr\u00eancia e escolha de ag\u00eancias.<\/p>\n<p>Mais do que uma ferramenta de mensura\u00e7\u00e3o, a iniciativa se consolida como um instrumento de leitura estrat\u00e9gica do mercado, acompanhando a evolu\u00e7\u00e3o das ativa\u00e7\u00f5es e dos eventos corporativos no Brasil \u2014 um segmento da comunica\u00e7\u00e3o que ganhou status de ind\u00fastria nos \u00faltimos anos e passa por um per\u00edodo de <a rel=\"follow\" href=\"https:\/\/abeoc.org.br\/2025\/06\/18\/cresce-em-16-a-procura-por-eventos-corporativos-em-2025-aponta-dataeventos\/\">forte crescimento<\/a>.<\/p>\n<p>Criado em 2016, o Ranking Live Marketing nasceu com o prop\u00f3sito de auxiliar no entendimento desse mercado. Ao longo dos anos, a iniciativa evoluiu e passou a reunir dados a partir de premia\u00e7\u00f5es relevantes, permitindo acompanhar a performance das ag\u00eancias e identificar movimentos, tend\u00eancias e protagonismo dentro do segmento. Atualmente, ele \u00e9 atualizado ap\u00f3s a realiza\u00e7\u00e3o dos pr\u00eamios BeX (fevereiro) e Live (julho). A partir de 2027, as ag\u00eancias poder\u00e3o incluir pontua\u00e7\u00f5es obtidas em premia\u00e7\u00f5es internacionais.<\/p>\n<p>Segundo J\u00falio Feij\u00f3, fundador da Somos Co. e curador do ranking, o projeto est\u00e1 diretamente ligado \u00e0 necessidade de estruturar e fortalecer o segmento.<\/p>\n<p>&quot;O Ranking n\u00e3o nasceu para apontar quem \u00e9 o melhor, mas para reunir dados de todo o mercado, de projetos a performances \u2014 e garantir transpar\u00eancia. O sistema de pontua\u00e7\u00e3o segue a l\u00f3gica do mercado e reflete a soma de qualidade e frequ\u00eancia, sendo esta a caracter\u00edstica fundamental para a consolida\u00e7\u00e3o do trabalho de uma ag\u00eancia especializada nesse segmento da comunica\u00e7\u00e3o&quot;, afirma.<\/p>\n<p><strong>Como participar do Ranking Live Marketing<\/strong><\/p>\n<p>Neste momento, o principal caminho para pontuar no Ranking Live Marketing \u00e9 por meio do Pr\u00eamio Live, que est\u00e1 com inscri\u00e7\u00f5es abertas at\u00e9 15\/05. A participa\u00e7\u00e3o na premia\u00e7\u00e3o representa uma oportunidade direta para ag\u00eancias, marcas e profissionais ampliarem sua presen\u00e7a no ranking e sua visibilidade no mercado.<\/p>\n<p>Os crit\u00e9rios podem ser consultados na p\u00e1gina do ranking no site do <a rel=\"follow\" href=\"http:\/\/www.livemarketing.com.br\">Live Marketing<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/311435?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Ferramenta criada pelo Promoview \u00e9 utilizada por grandes marcas na sele\u00e7\u00e3o de ag\u00eancias e ganha relev\u00e2ncia estrat\u00e9gica no mercado de ativa\u00e7\u00f5es<\/p>","protected":false},"author":3,"featured_media":21545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[350,341,342,343,344],"class_list":{"0":"post-21544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-comunicacao","9":"tag-economia","10":"tag-empreendedorismo","11":"tag-marketing","12":"tag-midia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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