{"id":20287,"date":"2026-04-24T18:22:19","date_gmt":"2026-04-24T18:22:19","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=20287"},"modified":"2026-04-24T18:22:22","modified_gmt":"2026-04-24T18:22:22","slug":"lacoste-polo-factory-experiencia-imersiva-morumbishopping-2026","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/04\/24\/lacoste-polo-factory-experiencia-imersiva-morumbishopping-2026\/","title":{"rendered":"POLO FACTORY: Lacoste convida p\u00fablico para um turno na f\u00e1brica onde as polos nascem"},"content":{"rendered":"<p><em>Marca francesa reproduz de forma imersiva e l\u00fadica o processo de cria\u00e7\u00e3o de seu maior \u00edcone, a camisa polo, em instala\u00e7\u00e3o que faz parte do conceito global Polo Factory<\/em><\/p>\n\n\n\n<p><em>Edi\u00e7\u00e3o brasileira da ativa\u00e7\u00e3o estar\u00e1 no atrium do MorumbiShopping entre os dias 20 de abril e 20 de maio<\/em><\/p>\n\n\n\n<p>\u00a0Neste m\u00eas, a Lacoste lan\u00e7a globalmente o conceito de Polo Factory que visa afirmar a camisa polo da etiqueta, pioneira e inventora do modelo, como\u00a0<em>top of mind\u00a0<\/em>nessa categoria de produto. A Polo Factory surge a partir da ic\u00f4nica f\u00e1brica de polos Lacoste, em Troyes, na Fran\u00e7a, abrigando um universo vibrante, imaginativo e colorido, um sonho em que criatividade e excel\u00eancia na cria\u00e7\u00e3o e produ\u00e7\u00e3o de um produto ic\u00f4nico se encontram para reimagin\u00e1-lo e refin\u00e1-lo em diferentes formas, cores e materiais, explorando a versatilidade e mantendo a ess\u00eancia que fez e faz da camisa polo um item hist\u00f3rico na moda e no esporte, al\u00e9m de contempor\u00e2neo em qualquer \u00e9poca.<\/p>\n\n\n\n<p>Esse mundo fant\u00e1stico de polos ganha vida com elementos 3D de cores intensas que brincam com dimens\u00f5es e propor\u00e7\u00f5es exageradas, al\u00e9m de contornos divertidos e formas male\u00e1veis. Eles se espalham de forma livre por registros do funcionamento preciso da pr\u00f3pria f\u00e1brica de Troyes da Lacoste, e \u00e9 esse contraste complementar que define a Polo Factory e a transforma no lugar \u00fanico onde nascem as polos \u2013 inclusive, o mote da campanha \u00e9 esse, comunicado globalmente pela express\u00e3o&nbsp;<em>&#8220;where polos are born&#8221;<\/em>. O conceito, a est\u00e9tica e os visuais-chave e o mote do conceito foram criados pela ag\u00eancia francesa Les Monstres, conhecida pela criatividade em projetos de anima\u00e7\u00e3o para publicidade.<\/p>\n\n\n\n<p>A Polo Factory se desdobrar\u00e1 na comunica\u00e7\u00e3o e em experi\u00eancias de marca, al\u00e9m de a\u00e7\u00f5es nos pontos de venda estrat\u00e9gicos da Lacoste. Esse \u00faltimo tipo de ativa\u00e7\u00e3o \u00e9 o mais relevante para a estrat\u00e9gia do conceito, e se traduz numa experi\u00eancia de compra imersiva que materializa o conceito da f\u00e1brica de sonhos das polos \u2013 que leva o mesmo nome, Polo Factory, e \u00e9 divida em cinco esta\u00e7\u00f5es, relativa ao processo de fabrica\u00e7\u00e3o da pe\u00e7a: malharia, tingimento, corte, costura e envio e, por \u00faltimo, customiza\u00e7\u00e3o, sinalizadas por cores pr\u00f3prias. O ambiente do universo fabril, contido e voltado para a efici\u00eancia, ganha contornos surrealistas e \u00e9 transformado numa sequ\u00eancia de instala\u00e7\u00f5es exageradas, que formam a&nbsp;<em>pop-up store.<\/em>&nbsp;<\/p>\n\n\n\n<p>A escala dos elementos \u00e9 distorcida e o maquin\u00e1rio se torna expressivo, ao inv\u00e9s de funcional, e cores saturadas, superf\u00edcies brilhantes e formas suaves e arredondadas substituem o cinza industrial, deslocando o foco da produtividade para a imagina\u00e7\u00e3o. O est\u00fadio criativo Aimko, baseado em Paris e Nova York e que cria solu\u00e7\u00f5es em experi\u00eancias interativas para marcas, entretenimento e varejo, assina o conceito da&nbsp;<em>pop-up store&nbsp;<\/em>Polo Factory.<\/p>\n\n\n\n<p>Depois de passar por diversos pa\u00edses do mundo, a ativa\u00e7\u00e3o chega ao Brasil entre 20 de abril e 19 de maio, no MorumbiShopping. Quem passar pelo atrium do&nbsp;<em>shopping<\/em>&nbsp;nesse per\u00edodo poder\u00e1 conferir a&nbsp;<em>pop-up store<\/em>&nbsp;Polo Factory, fazendo um passeio l\u00fadico e curioso pelo espa\u00e7o que mostra o processo de elabora\u00e7\u00e3o da camisa pioneira, refor\u00e7ando a&nbsp;<em>expertise<\/em>&nbsp;da Lacoste na pe\u00e7a e a marca como sin\u00f4nimo e &#8220;patente oficial&#8221; do modelo.<\/p>\n\n\n\n<p>A Polo Factory come\u00e7a na etapa de malharia, em que a elabora\u00e7\u00e3o dos diferentes tipos de malha dos quais as polos s\u00e3o feitas, na&nbsp;<strong>esta\u00e7\u00e3o azul,&nbsp;<\/strong>com um tear de malharia no centro e araras com os diferentes modelos de polo. Em seguida, a&nbsp;<strong>esta\u00e7\u00e3o vermelha&nbsp;<\/strong>demonstra a \u00e1rea de corte das pe\u00e7as. Ao final da experi\u00eancia, est\u00e1 a&nbsp;<strong>esta\u00e7\u00e3o verde<\/strong>, de bordado, onde o consumidor torna sua compra ainda mais \u00fanica com uma customiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>E como numa f\u00e1brica encantada nada \u00e9 imposs\u00edvel, tamb\u00e9m \u00e9 poss\u00edvel passear pela Polo Factory a qualquer lugar e a qualquer hora: numa interface gamificada no site da Lacoste, ap\u00f3s o cadastro na plataforma da marca, o usu\u00e1rio acessa uma&nbsp;<em>landing page<\/em>&nbsp;em que \u00e9 poss\u00edvel navegar em tr\u00eas esta\u00e7\u00f5es da ativa\u00e7\u00e3o (malharia, tingimento e envio\/customiza\u00e7\u00e3o), retratadas em anima\u00e7\u00f5es l\u00fadicas com pontos de contato que explicam detalhes hist\u00f3ricos daquela parte do processo de fabrica\u00e7\u00e3o da polo, al\u00e9m de bot\u00f5es de intera\u00e7\u00e3o que d\u00e3o movimento \u00e0 p\u00e1gina. O acesso ao passeio virtual \u00e9 atrav\u00e9s<a href=\"https:\/\/members-play.lacoste.com\/polo-factory-experience\/br\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>&nbsp;deste link<\/u><\/a>&nbsp;\u2013 um movimento relevante da marca para aproximar o p\u00fablico da experi\u00eancia presencial, despertando interesse, ao mesmo tempo em que amplifica a narrativa de Polo Factory no ambiente digital.<\/p>\n\n\n\n<p>Na pop-up nos dias 9 e 17 de Maio, Lacoste vai oferecer workshops de upcycling com o artista Toncley para transformar a sua pe\u00e7a Lacoste em uma obra de arte personalizada. Sob a curadoria e condu\u00e7\u00e3o t\u00e9cnica de Toncley, o workshop foca no savoir-faire e na express\u00e3o individual atrav\u00e9s da customiza\u00e7\u00e3o manual.<\/p>\n\n\n\n<p>A Lacoste far\u00e1 um evento exclusivo para imprensa, convidados e formadores de opini\u00e3o no hoje, dia 23 de Abril, quinta-feira, para celebrar a chegada da pop-up shop Polo Factory ao Brasil.<\/p>\n\n\n\n<p>A ag\u00eancia Compl\u00f4 foi escolhida para liderar a concep\u00e7\u00e3o estrat\u00e9gica da comunica\u00e7\u00e3o do projeto, atuando do desenvolvimento da narrativa da campanha \u00e0 estrat\u00e9gia de influ\u00eancia e conte\u00fado, experi\u00eancia de lan\u00e7amento inspirada no conceito criativo global, e ativa\u00e7\u00f5es de sustenta\u00e7\u00e3o curadas estrategicamente para manter o tema aquecido ao longo do m\u00eas, ampliando alcance, repercuss\u00e3o e desejo enquanto a&nbsp;<em>pop-up<\/em>&nbsp;permanece em funcionamento.<\/p>\n\n\n\n<p>A polo \u00e9 uma pe\u00e7a hist\u00f3rica na moda e no esporte, que soube se reinventar e se diferenciar a partir do pr\u00f3prio pioneirismo, se transformando num elo entre o&nbsp;<em>lifestyle<\/em>&nbsp;cl\u00e1ssico e o contempor\u00e2neo<\/p>","protected":false},"excerpt":{"rendered":"<p>Marca francesa reproduz de forma imersiva e l\u00fadica o processo de cria\u00e7\u00e3o de seu maior \u00edcone, a camisa polo, em instala\u00e7\u00e3o que faz parte do conceito global Polo Factory Edi\u00e7\u00e3o brasileira da ativa\u00e7\u00e3o estar\u00e1 no atrium do MorumbiShopping entre os dias 20 de abril e 20 de maio \u00a0Neste m\u00eas, a Lacoste lan\u00e7a globalmente o<\/p>","protected":false},"author":2,"featured_media":20290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,609,315],"tags":[2338,3729,1909],"class_list":{"0":"post-20287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eai-bora-nessa","8":"category-moda","9":"category-noticias-corporativas-dino","10":"tag-experiencia-imersiva-2","11":"tag-lacoste-polo-factory","12":"tag-morumbishopping"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lacoste Polo Factory: Experi\u00eancia Imersiva no MorumbiShopping<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a Polo Factory da Lacoste no MorumbiShopping. 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