{"id":19533,"date":"2026-04-17T00:00:00","date_gmt":"2026-04-17T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/04\/17\/316037-buyco-adquire-participacao-na-venttra-e-amplia-atuacao-em-ia\/"},"modified":"2026-04-17T00:00:00","modified_gmt":"2026-04-17T00:00:00","slug":"316037-buyco-adquire-participacao-na-venttra-e-amplia-atuacao-em-ia","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/04\/17\/316037-buyco-adquire-participacao-na-venttra-e-amplia-atuacao-em-ia\/","title":{"rendered":"BuyCo adquire participa\u00e7\u00e3o na Venttra e amplia atua\u00e7\u00e3o em IA"},"content":{"rendered":"

A BuyCo<\/a>, empresa especializada em compra<\/a>, venda<\/a> e estrutura\u00e7\u00e3o de neg\u00f3cios, adquiriu participa\u00e7\u00e3o na Venttra Intelig\u00eancia Comercial<\/a>, empresa focada em solu\u00e7\u00f5es de intelig\u00eancia de vendas, CRM, automa\u00e7\u00f5es e intelig\u00eancia artificial (IA). Com a transa\u00e7\u00e3o, a Venttra<\/a> passa a fazer parte do ecossistema da BuyCo e a contar com suporte estrat\u00e9gico para sua expans\u00e3o.<\/p>\n

A empresa seguir\u00e1 sob lideran\u00e7a de seu fundador, Jean Pierry<\/a>, que permanece \u00e0 frente da opera\u00e7\u00e3o ap\u00f3s a entrada do novo s\u00f3cio.<\/p>\n

O relacionamento entre as empresas come\u00e7ou antes da transa\u00e7\u00e3o. A BuyCo j\u00e1 utilizava as solu\u00e7\u00f5es da Venttra em seu pr\u00f3prio time comercial, com foco em qualifica\u00e7\u00e3o de leads e organiza\u00e7\u00e3o do atendimento.<\/p>\n

A implementa\u00e7\u00e3o permitiu \u00e0 empresa estruturar melhor seu funil de entrada, priorizar leads mais aderentes e reduzir o tempo de resposta no atendimento inicial \u2014 dois fatores relacionados \u00e0 convers\u00e3o.<\/p>\n

"A decis\u00e3o de investir veio da pr\u00e1tica. Come\u00e7amos utilizando a Venttra dentro de casa, observamos mudan\u00e7as na qualidade dos leads e na velocidade de atendimento, e entendemos que fazia sentido trazer essa intelig\u00eancia para mais perto da nossa opera\u00e7\u00e3o", afirma Rafaela Rossi<\/a>, CBO da BuyCo.<\/p>\n

A partir dessa primeira frente, a parceria evoluiu para novas aplica\u00e7\u00f5es dentro da empresa. Atualmente, a BuyCo tamb\u00e9m utiliza a tecnologia na opera\u00e7\u00e3o de buyside, com foco no atendimento e na qualifica\u00e7\u00e3o de compradores.<\/p>\n

Nesse contexto, a empresa iniciou o desenvolvimento do "Victor", uma camada de intelig\u00eancia artificial ainda em fase de testes, voltada para interpretar o perfil e as inten\u00e7\u00f5es dos compradores, cruzar essas informa\u00e7\u00f5es com a base de empresas dispon\u00edveis e direcionar oportunidades de acordo com cada perfil.<\/p>\n

A solu\u00e7\u00e3o realiza uma pr\u00e9-an\u00e1lise antes do contato humano, organizando informa\u00e7\u00f5es sobre interesses dos compradores e caracter\u00edsticas das empresas para as intera\u00e7\u00f5es iniciais.<\/p>\n

Fundada com atua\u00e7\u00e3o no mercado de acelera\u00e7\u00e3o de vendas, a Venttra desenvolve projetos voltados \u00e0 estrutura\u00e7\u00e3o de opera\u00e7\u00f5es comerciais, com foco em processos, uso de dados e implementa\u00e7\u00e3o de ferramentas tecnol\u00f3gicas. A empresa atua na organiza\u00e7\u00e3o das opera\u00e7\u00f5es, gera\u00e7\u00e3o de leads e previsibilidade de receita para seus clientes.<\/p>\n

A empresa tamb\u00e9m atua na estrutura\u00e7\u00e3o de m\u00e1quinas comerciais sob medida, integrando estrat\u00e9gia, opera\u00e7\u00e3o e tecnologia para a organiza\u00e7\u00e3o de resultados de forma mensur\u00e1vel.<\/p>\n

Para Jean Pierry, fundador da Venttra, a entrada da BuyCo marca um novo momento na trajet\u00f3ria da empresa. "A constru\u00e7\u00e3o de modelos de receita previs\u00edvel<\/a> faz parte da minha atua\u00e7\u00e3o em times comerciais. Ao longo dos anos, atuei na estrutura\u00e7\u00e3o dessas opera\u00e7\u00f5es, inclusive na pr\u00f3pria BuyCo, implementando esse modelo na pr\u00e1tica. Com a Venttra, esse processo passa a incorporar novas camadas de tecnologia e automa\u00e7\u00e3o", revela.<\/p>\n

O executivo compartilha que o movimento tamb\u00e9m representa a continuidade desse trabalho, agora em um novo formato de atua\u00e7\u00e3o.<\/p>\n

A transa\u00e7\u00e3o ocorre em um contexto de maior ado\u00e7\u00e3o de ferramentas digitais e automa\u00e7\u00e3o em \u00e1reas comerciais, com empresas buscando organizar processos e melhorar a gest\u00e3o de suas opera\u00e7\u00f5es.<\/p>\n

Nos \u00faltimos anos, a BuyCo tem ampliado o uso de tecnologia em suas atividades, incluindo processos de compra e venda de empresas e solu\u00e7\u00f5es relacionadas \u00e0 capta\u00e7\u00e3o de recursos<\/a> para pequenas e m\u00e9dias empresas. O movimento acompanha a integra\u00e7\u00e3o entre assessoria financeira e tecnologia no mercado.<\/p>\n

Para saber mais, basta acessar https:\/\/buyco.com.br.<\/a><\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

Movimento refor\u00e7a estrat\u00e9gia da companhia em integrar tecnologia e efici\u00eancia operacional nas jornadas de compra e venda de empresas.<\/p>","protected":false},"author":3,"featured_media":19534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[341,342,343,324,323],"class_list":{"0":"post-19533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-economia","9":"tag-empreendedorismo","10":"tag-marketing","11":"tag-negocios","12":"tag-tecnologia"},"yoast_head":"\nBuyCo adquire participa\u00e7\u00e3o na Venttra e amplia atua\u00e7\u00e3o em IA - Portal Masculino de Moda, Beleza, Luxo and Business - Angel Boss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/angelboss.com.br\/en\/2026\/04\/17\/316037-buyco-adquire-participacao-na-venttra-e-amplia-atuacao-em-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuyCo adquire participa\u00e7\u00e3o na Venttra e amplia atua\u00e7\u00e3o em IA - 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