{"id":16627,"date":"2026-03-25T16:53:05","date_gmt":"2026-03-25T16:53:05","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=16627"},"modified":"2026-03-25T16:53:07","modified_gmt":"2026-03-25T16:53:07","slug":"cea-campanha-jeans-50-anos-experiencia-sp-2026","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/03\/25\/cea-campanha-jeans-50-anos-experiencia-sp-2026\/","title":{"rendered":"C&A transforma lojas em experi\u00eancias imersivas para a campanha jeans em S\u00e3o Paulo"},"content":{"rendered":"

Ativa\u00e7\u00f5es no Morumbi e Center Norte convidam o p\u00fablico a viver o jeans para al\u00e9m do provador<\/em><\/p>\n\n\n\n

\u00a0<\/strong>Para celebrar a campanha jeans e abrir as celebra\u00e7\u00f5es dos seus 50 anos no Brasil, a C&A transforma duas de suas lojas em S\u00e3o Paulo – Shopping Morumbi e Shopping Center Norte – em espa\u00e7os de experi\u00eancia que conectam moda, entretenimento e cria\u00e7\u00e3o de conte\u00fado.<\/p>\n\n\n\n

A iniciativa convida o p\u00fablico a viver o jeans de forma ampliada, explorando o momento de experimenta\u00e7\u00e3o como ponto de partida para express\u00e3o pessoal, estilo e presen\u00e7a nas redes.<\/p>\n\n\n\n

Do provador ao conte\u00fado em tempo real<\/strong><\/p>\n\n\n\n

No centro da proposta est\u00e1 a transforma\u00e7\u00e3o do provador em um espa\u00e7o de protagonismo. Nas lojas do Morumbi e Center Norte, entre os dias 20, 21 e 22 de mar\u00e7o, o p\u00fablico poder\u00e1 participar do “Provador Runway”, uma ativa\u00e7\u00e3o que leva a din\u00e2mica do tapete vermelho para dentro do ponto de venda.<\/p>\n\n\n\n

Ap\u00f3s experimentar as pe\u00e7as, os clientes s\u00e3o convidados a atravessar uma passarela com trilha sonora e registrar o momento em v\u00eddeo, com produ\u00e7\u00e3o de conte\u00fado em tempo real para compartilhamento nas redes.<\/p>\n\n\n\n

Com apoio de stylists, que auxiliam na escolha e combina\u00e7\u00e3o de looks, a experi\u00eancia refor\u00e7a o papel da loja como um espa\u00e7o de descoberta, onde cada pessoa encontra o jeans que melhor traduz sua identidade.<\/p>\n\n\n\n

Experi\u00eancia como estrat\u00e9gia de conex\u00e3o<\/strong><\/p>\n\n\n\n

Ao levar ativa\u00e7\u00f5es para dentro das lojas, a C&A refor\u00e7a sua aposta em um varejo que vai al\u00e9m da compra, transformando o ponto de venda em um espa\u00e7o de encontro, experimenta\u00e7\u00e3o e produ\u00e7\u00e3o de conte\u00fado.<\/p>\n\n\n\n

“Hoje, quando falamos de varejo, falamos cada vez mais sobre experi\u00eancia. Queremos que as nossas lojas sejam espa\u00e7os de descoberta e express\u00e3o, onde o cliente possa se ver, testar novas possibilidades e se conectar com a moda de forma mais autoral. A campanha jeans materializa esse olhar ao transformar o provador em um momento de protagonismo, que vai al\u00e9m da escolha da pe\u00e7a<\/em>“, afirma Cec\u00edlia Preto Alexandre, CMO da C&A.<\/p>\n\n\n\n

A campanha jeans marca um momento importante para a marca, em que o jeans – uma das pe\u00e7as centrais do seu portf\u00f3lio – ganha protagonismo n\u00e3o apenas como produto, mas como experi\u00eancia.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Ativa\u00e7\u00f5es no Morumbi e Center Norte convidam o p\u00fablico a viver o jeans para al\u00e9m do provador \u00a0Para celebrar a campanha jeans e abrir as celebra\u00e7\u00f5es dos seus 50 anos no Brasil, a C&A transforma duas de suas lojas em S\u00e3o Paulo – Shopping Morumbi e Shopping Center Norte – em espa\u00e7os de experi\u00eancia que<\/p>","protected":false},"author":2,"featured_media":16629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[609,315],"tags":[2035,2526,2525],"class_list":{"0":"post-16627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda","8":"category-noticias-corporativas-dino","9":"tag-experiencia-imersiva","10":"tag-provador-runway","11":"tag-ca-50-anos"},"yoast_head":"\nC&A 50 Anos: Lojas em SP Viram Palco de Experi\u00eancia Imersiva<\/title>\n<meta name=\"description\" content=\"C&A celebra 50 anos no Brasil transformando lojas em SP em espa\u00e7os de conte\u00fado. 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