{"id":16293,"date":"2026-03-23T19:24:04","date_gmt":"2026-03-23T19:24:04","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=16293"},"modified":"2026-03-23T19:24:06","modified_gmt":"2026-03-23T19:24:06","slug":"hotel-daslu-barriere-jardins-sao-paulo-luxo","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/03\/23\/hotel-daslu-barriere-jardins-sao-paulo-luxo\/","title":{"rendered":"Daslu e Barri\u00e8re anunciam parceria estrat\u00e9gica para redefinir o luxo e o lifestyle em S\u00e3o Paulo\u00a0"},"content":{"rendered":"<p><em>Em parceria in\u00e9dita, Mitre Realty e o grupo franc\u00eas Barri\u00e8re anunciam investimento de R$ 300 milh\u00f5es para trazer a hospitalidade de elite europeia ao quadril\u00e1tero mais desejado de S\u00e3o Paulo.<\/em><\/p>\n\n\n\n<p>O mercado de luxo global volta seus olhos para o Brasil com o an\u00fancio estrat\u00e9gico da cria\u00e7\u00e3o do <strong>Hotel Daslu Barri\u00e8re<\/strong>. Localizado entre as ruas Dr. Melo Alves e Oscar Freire, o empreendimento marca a chegada da centen\u00e1ria expertise francesa do Grupo Barri\u00e8re ao pa\u00eds, em uma colabora\u00e7\u00e3o com a Mitre Realty e a emblem\u00e1tica marca Daslu. Com inaugura\u00e7\u00e3o prevista para 2029, o projeto n\u00e3o \u00e9 apenas um hotel, mas um hub de <em>lifestyle<\/em> que une a tradi\u00e7\u00e3o da hospitalidade europeia \u00e0 alma sofisticada de S\u00e3o Paulo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Estamos construindo mais do que um hotel; estamos desenhando um novo cap\u00edtulo da hospitalidade de luxo em S\u00e3o Paulo&#8221;, afirma <strong>Leandro C\u00e1ssio<\/strong>, Diretor de Hospitalidade da Mitre.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tradi\u00e7\u00e3o Francesa e Legado Brasileiro<\/h2>\n\n\n\n<p>O Grupo Barri\u00e8re, fundado em 1912 e presente em destinos como Cannes, Paris (com o ic\u00f4nico Fouquet\u2019s) e Saint-Barth, operar\u00e1 exclusivamente a unidade paulistana. A parceria eleva o padr\u00e3o de servi\u00e7o nos Jardins, combinando o <em>art de vivre<\/em> franc\u00eas com a curadoria \u00fanica que a marca Daslu sempre representou para o p\u00fablico brasileiro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Detalhes do Empreendimento:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investimento:<\/strong> Estimado em R$ 300 milh\u00f5es (US$ 57 milh\u00f5es).<\/li>\n\n\n\n<li><strong>Localiza\u00e7\u00e3o:<\/strong> Esquina da Dr. Melo Alves com a Oscar Freire, Jardins.<\/li>\n\n\n\n<li><strong>Destaques Gastron\u00f4micos:<\/strong> O hotel seguir\u00e1 o padr\u00e3o Barri\u00e8re, conhecido por operar cerca de 200 restaurantes e bares renomados globalmente.<\/li>\n\n\n\n<li><strong>Infraestrutura:<\/strong> Spa de padr\u00e3o internacional, academia de \u00faltima gera\u00e7\u00e3o e experi\u00eancias de servi\u00e7o altamente personalizadas.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Daslu Members Club: Um Ecossistema Global<\/h2>\n\n\n\n<p>Al\u00e9m do hotel, a marca Daslu inicia uma nova fase focada em experi\u00eancias imersivas. Nos pr\u00f3ximos 60 a 90 dias, ser\u00e1 lan\u00e7ado o <strong>Daslu Members Club<\/strong>, que oferecer\u00e1 aos membros acesso exclusivo a roteiros de alto padr\u00e3o e estadias em hot\u00e9is da Barri\u00e8re na Fran\u00e7a e em outros marcos arquitet\u00f4nicos hist\u00f3ricos ao redor do mundo.<\/p>\n\n\n\n<p>Para <strong>Renata Florenzano<\/strong>, s\u00f3cia e diretora de marca da Daslu, o projeto \u00e9 uma evolu\u00e7\u00e3o natural: <em>&#8220;\u00c9 onde a sofistica\u00e7\u00e3o brasileira encontra o art de vivre franc\u00eas, oferecendo \u00e0 nossa comunidade acesso a experi\u00eancias verdadeiramente globais e profundamente pessoais.&#8221;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00e3o Paulo no Radar do Ultra Luxo<\/h2>\n\n\n\n<p>Segundo <strong>Fabr\u00edcio Mitre<\/strong>, CEO da Mitre Realty, este movimento consolida a estrat\u00e9gia da companhia no topo da pir\u00e2mide do mercado imobili\u00e1rio e de servi\u00e7os. Ao trazer um operador internacional do calibre da Barri\u00e8re, a Mitre posiciona S\u00e3o Paulo definitivamente no roteiro mundial de destinos premium, atendendo a um p\u00fablico globalizado que busca design autoral e a &#8220;arte de servir&#8221; em sua forma mais refinada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em parceria in\u00e9dita, Mitre Realty e o grupo franc\u00eas Barri\u00e8re anunciam investimento de R$ 300 milh\u00f5es para trazer a hospitalidade de elite europeia ao quadril\u00e1tero mais desejado de S\u00e3o Paulo. O mercado de luxo global volta seus olhos para o Brasil com o an\u00fancio estrat\u00e9gico da cria\u00e7\u00e3o do Hotel Daslu Barri\u00e8re. Localizado entre as ruas<\/p>","protected":false},"author":2,"featured_media":16295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,315],"tags":[2418,2419,2420],"class_list":{"0":"post-16293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxo","8":"category-noticias-corporativas-dino","9":"tag-hotel-daslu-barriere-jardins","10":"tag-novo-icone","11":"tag-ultra-luxo-em-sp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Daslu Barri\u00e8re Jardins: O Novo \u00cdcone do Ultra Luxo em SP<\/title>\n<meta name=\"description\" content=\"O Hotel Daslu Barri\u00e8re chega aos Jardins em 2029. 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