{"id":16060,"date":"2026-03-20T18:39:39","date_gmt":"2026-03-20T18:39:39","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=16060"},"modified":"2026-03-20T18:39:41","modified_gmt":"2026-03-20T18:39:41","slug":"jcdecaux-autodromo-de-interlagos-2026-experiencia-ooh-festival","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/03\/20\/jcdecaux-autodromo-de-interlagos-2026-experiencia-ooh-festival\/","title":{"rendered":"Trajeto ao Aut\u00f3dromo de Interlagos vira experi\u00eancia imersiva para p\u00fablico de festival com a JCDecaux"},"content":{"rendered":"<p><em>Com domina\u00e7\u00e3o na Esta\u00e7\u00e3o Pinheiros e exclusividade nos rel\u00f3gios de rua ao redor do evento, projeto especial conecta marcas aos f\u00e3s do in\u00edcio ao fim da jornada<\/em><\/p>\n\n\n\n<p> S\u00e3o Paulo entra no ritmo da m\u00fasica e a JCDecaux, l\u00edder global em m\u00eddia out-of-home (OOH), anuncia um projeto especial para conectar grandes marcas aos milhares de f\u00e3s que se dirigem ao Aut\u00f3dromo de Interlagos para um dos principais festivais de m\u00fasica do pa\u00eds, que acontece de sexta, 20, a domingo, 22. Em parceria com Fiat, Vivo, Budweiser, Neve, Friboi e McDonald&#8217;s, a empresa transformou o trajeto do p\u00fablico em uma verdadeira extens\u00e3o da experi\u00eancia do evento.<\/p>\n\n\n\n<p>O grande destaque da a\u00e7\u00e3o acontece na Esta\u00e7\u00e3o Pinheiros da Linha 4-Amarela do metr\u00f4, operada pela Motiva. Ponto de partida estrat\u00e9gico para boa parte do p\u00fablico que vai ao festival, a esta\u00e7\u00e3o &#8211; uma das mais profundas e movimentadas &#8211; foi totalmente ambientada para criar uma experi\u00eancia de imers\u00e3o ao longo de todo o percurso. Na parede adesivada, uma ilumina\u00e7\u00e3o especial oferece aos passageiros uma oportunidade de foto instagram\u00e1vel. Assinam a domina\u00e7\u00e3o Fiat, Vivo e Budweiser.<\/p>\n\n\n\n<p>Complementando a jornada do p\u00fablico, as marcas patrocinadoras do projeto \u2013 incluindo tamb\u00e9m Neve, Friboi e McDonald&#8217;s \u2013 ter\u00e3o exclusividade nos rel\u00f3gios de rua ao redor do aut\u00f3dromo e nas principais vias de acesso a Interlagos, garantindo presen\u00e7a cont\u00ednua at\u00e9 a chegada ao evento.<\/p>\n\n\n\n<p>A escolha da esta\u00e7\u00e3o \u00e9 estrat\u00e9gica para a jornada dos f\u00e3s: dados de megaeventos no Aut\u00f3dromo de Interlagos apontam que mais da metade (52%) utiliza o metr\u00f4 como principal meio de transporte para chegar ao local. Com essa domina\u00e7\u00e3o visual no metr\u00f4, al\u00e9m do uso de m\u00eddia de rua no entorno e no caminho do evento, as marcas ampliam sua cobertura e afinidade com o p\u00fablico, garantindo presen\u00e7a desde o primeiro momento da experi\u00eancia do p\u00fablico at\u00e9 os port\u00f5es do aut\u00f3dromo.<\/p>\n\n\n\n<p>&#8220;Esse projeto mostra como o OOH consegue unir, por meio de projetos especiais e visibilidade no transporte e nas ruas, tr\u00eas qualidades decisivas para as marcas: contexto, interatividade e escala. Colocamos a comunica\u00e7\u00e3o exatamente onde o p\u00fablico est\u00e1, no momento em que a aten\u00e7\u00e3o dele est\u00e1 voltada para o festival. Essa combina\u00e7\u00e3o potencializa a conex\u00e3o dos anunciantes com os f\u00e3s de m\u00fasica e de grandes eventos, refor\u00e7ando o papel da m\u00eddia exterior como parte da pr\u00f3pria experi\u00eancia das pessoas nas cidades&#8221;, afirma Jo\u00e3o Binda, Diretor Comercial da JCDecaux Brasil.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Com domina\u00e7\u00e3o na Esta\u00e7\u00e3o Pinheiros e exclusividade nos rel\u00f3gios de rua ao redor do evento, projeto especial conecta marcas aos f\u00e3s do in\u00edcio ao fim da jornada S\u00e3o Paulo entra no ritmo da m\u00fasica e a JCDecaux, l\u00edder global em m\u00eddia out-of-home (OOH), anuncia um projeto especial para conectar grandes marcas aos milhares de f\u00e3s<\/p>","protected":false},"author":2,"featured_media":16063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[2337,2338,2336],"class_list":{"0":"post-16060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-corporativas-dino","8":"tag-autodromo-de-interlagos","9":"tag-experiencia-imersiva-2","10":"tag-jcdecaux"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux Aut\u00f3dromo de Interlagos 2026: Experi\u00eancia Imersiva<\/title>\n<meta name=\"description\" content=\"Descubra como a JCDecaux Aut\u00f3dromo de Interlagos 2026 transforma o trajeto para o festival em uma imers\u00e3o visual. 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