{"id":15388,"date":"2026-03-17T00:00:00","date_gmt":"2026-03-17T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/03\/17\/328495-a-smartly-assina-carta-de-intencoes-para-adquirir-a-incrmntal\/"},"modified":"2026-03-17T00:00:00","modified_gmt":"2026-03-17T00:00:00","slug":"328495-a-smartly-assina-carta-de-intencoes-para-adquirir-a-incrmntal","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/03\/17\/328495-a-smartly-assina-carta-de-intencoes-para-adquirir-a-incrmntal\/","title":{"rendered":"A Smartly assina Carta de Inten\u00e7\u00f5es para adquirir a INCRMNTAL"},"content":{"rendered":"

\nA Smartly<\/a> anunciou hoje a assinatura de uma carta de inten\u00e7\u00f5es para adquirir a INCRMNTAL<\/a>, uma plataforma pioneira de mensura\u00e7\u00e3o de incrementalidade baseada em IA que fornece insights em tempo real sobre o impacto incremental dos investimentos em marketing em diversos canais, sem depender de dados ou rastreamento em n\u00edvel de usu\u00e1rio.<\/p>\n

\n\u00c0 medida que as marcas ativam suas campanhas em m\u00eddias sociais, com\u00e9rcio eletr\u00f4nico e CTV premium, entender o que realmente impulsiona o crescimento incremental tornou-se cada vez mais complexo. Ao combinar os insights de incrementalidade em tempo real da INCRMNTAL com a plataforma da Smartly, que permite aos anunciantes transformar insights em a\u00e7\u00f5es em diversos canais, os profissionais de marketing podem direcionar continuamente o investimento para o que gera resultados de neg\u00f3cios. A integra\u00e7\u00e3o traduzir\u00e1 sinais de incrementalidade em planejamento e otimiza\u00e7\u00e3o em tempo real dentro do Smartly, ajudando marcas e ag\u00eancias a alocar or\u00e7amentos com maior confian\u00e7a.<\/p>\n

\n\u201cOs l\u00edderes de marketing hoje exigem melhor mensura\u00e7\u00e3o de desempenho e responsabilidade\u201d, disse Laura Desmond, CEO da Smartly. \u201cA incrementalidade est\u00e1 se tornando cada vez mais importante em um mundo onde as abordagens tradicionais s\u00e3o desafiadas a acompanhar a velocidade da IA \u200b\u200be a jornada do consumidor em constante mudan\u00e7a. Com a INCRMNTAL, a Smartly permite que os profissionais de marketing conectem o que est\u00e1 acontecendo em seus resultados de neg\u00f3cios em tempo real com a forma como otimizam m\u00eddia, criativos e campanhas, para que possam ver o desempenho conforme ele acontece e tomar medidas imediatas.\u201d<\/p>\n

\nA metodologia sempre ativa e baseada em IA da INCRMNTAL analisa as flutua\u00e7\u00f5es naturais na atividade da campanha, em vez de for\u00e7ar os profissionais de marketing a excluir p\u00fablicos, pausar campanhas ou executar experimentos formais. A solu\u00e7\u00e3o complementa as ferramentas de mensura\u00e7\u00e3o existentes dos profissionais de marketing, incluindo modelagem de mix de marketing (MMM) e atribui\u00e7\u00e3o multitoque (MTA).<\/p>\n

\nCom essa aquisi\u00e7\u00e3o, a Smartly refor\u00e7ar\u00e1 sua posi\u00e7\u00e3o como a plataforma que conecta criatividade, m\u00eddia e intelig\u00eancia, ajudando os profissionais de marketing a orquestrar o desempenho com confian\u00e7a.<\/p>\n

Sobre a Smartly
\n
<\/b>A Smartly \u00e9 a empresa de tecnologia de publicidade com intelig\u00eancia artificial, classificada como l\u00edder no relat\u00f3rio The Forrester Wave\u2122<\/i>: Tecnologias de Publicidade Criativa. Nossa plataforma unifica criatividade e m\u00eddia para produzir ativos de imagem e v\u00eddeo criativos, din\u00e2micos e orientados por dados, otimizados para ativa\u00e7\u00e3o perfeita em todos os canais. As marcas gerenciam, otimizam e escalam campanhas de alto desempenho em um s\u00f3 lugar, alcan\u00e7ando resultados validados pela PwC, incluindo um retorno sobre o investimento em publicidade (ROAS) de 5,5x e 42 minutos economizados a cada hora.<\/p>\n

\nAtendemos mais de 800 marcas e gerenciamos mais de US$ 7 bilh\u00f5es em investimentos publicit\u00e1rios globalmente. Com parcerias estrat\u00e9gicas nas principais plataformas de m\u00eddia, incluindo Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify e TikTok, ajudamos empresas da Fortune 500 a veicular publicidade relevante com rapidez e em grande escala. Apoiados por profundo conhecimento em m\u00eddia e suporte ao cliente de excel\u00eancia, capacitamos as marcas a maximizar o desempenho e gerar resultados reais para os neg\u00f3cios. Acesse Smartly.io<\/a> para saber mais.<\/p>\n

Sobre a INCRMNTAL
\n
<\/b>INCRMNTAL \u00e9 uma plataforma de medi\u00e7\u00e3o de marketing baseada em IA que oferece medi\u00e7\u00e3o de incrementalidade acion\u00e1vel para campanhas publicit\u00e1rias. A plataforma fornece insights sempre dispon\u00edveis sem depender de dados de usu\u00e1rio ou experimentos planejados, usando inova\u00e7\u00e3o tecnol\u00f3gica, aprendizado por refor\u00e7o e IA causal para revelar o verdadeiro impacto do marketing em dispositivos m\u00f3veis, Web, TV e CTV, influenciadores, OOH e DOOH, \u00e1udio e podcasts.
\n
Saiba mais em www.incrmntal.com<\/a><\/p>\n

\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n

\"\"<\/span><\/p>\n

Ver a vers\u00e3o original em businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260316966454\/pt\/<\/a><\/span><\/p>\n

Contato:<\/b><\/p>\n

Contato para a Imprensa
\n<\/b><\/p>\n

Joseph J. Nu\u00f1ez\n<\/p>\n

Diretor S\u00eanior de Comunica\u00e7\u00f5es Globais\n<\/p>\n

joseph.nunez@smartly.io<\/a><\/p>\n

Fonte: <\/strong>BUSINESS WIRE<\/a>\"\"<\/p>","protected":false},"excerpt":{"rendered":"

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