{"id":12405,"date":"2026-02-25T18:52:38","date_gmt":"2026-02-25T18:52:38","guid":{"rendered":"https:\/\/angelboss.com.br\/?p=12405"},"modified":"2026-02-25T18:52:40","modified_gmt":"2026-02-25T18:52:40","slug":"fragrancias-com-neurociencia-beleza","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/02\/25\/fragrancias-com-neurociencia-beleza\/","title":{"rendered":"Fragr\u00e2ncias que usam a neuroci\u00eancia para promover o bem-estar ganham protagonismo no mercado de beleza"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Fragr\u00e2ncias e hidratantes deixam de ser apenas sensoriais e passam a atuar como ferramentas de bem-estar, confian\u00e7a e felicidade<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo, fevereiro de 2026 \u2013\u00a0<\/strong>Vivemos em um cen\u00e1rio que o autocuidado, em suas m\u00faltiplas formas, deixou de ser luxo e virou necessidade. Mais do que perfumar, as fragr\u00e2ncias e hidratantes passaram a ser desenvolvidos para provocar sensa\u00e7\u00f5es espec\u00edficas \u2014 como conforto, energia, confian\u00e7a e felicidade. \u00c9 aqui que entra a neuroci\u00eancia, que vem ajudando marcas a entender como o c\u00e9rebro reage aos cheiros e como determinados acordes olfativos podem impactar diretamente no humor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 novidade que um aroma pode transportar algu\u00e9m para uma mem\u00f3ria espec\u00edfica. Isso acontece porque o olfato tem conex\u00e3o direta com \u00e1reas do c\u00e9rebro ligadas \u00e0 emo\u00e7\u00e3o e \u00e0 mem\u00f3ria. A diferen\u00e7a agora \u00e9 que essa rela\u00e7\u00e3o deixou de ser apenas intuitiva, ela est\u00e1 sendo estudada e aplicada no desenvolvimento de fragr\u00e2ncias que entregam experi\u00eancias emocionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensando nesse movimento, o\u00a0<strong>Botic\u00e1rio<\/strong>\u00a0vem incorporando a neuroci\u00eancia em seu portf\u00f3lio h\u00e1 anos, desde muito antes da tend\u00eancia se consolidar no mercado de beleza. A pr\u00f3pria empresa inaugurou em outubro de 2023 o\u00a0<strong>Neurolab<\/strong>, o primeiro laborat\u00f3rio de neuroci\u00eancia do setor de beleza no Brasil, dedicado a entender como est\u00edmulos olfativos influenciam respostas neurol\u00f3gicas e emocionais e a traduzir esses insights em experi\u00eancias sensoriais mais assertivas para os consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAo aplicar a neuroci\u00eancia no desenvolvimento dos produtos, conseguimos ir al\u00e9m da perfuma\u00e7\u00e3o e criar experi\u00eancias com objetivos emocionais claros, seja promover relaxamento, despertar confian\u00e7a ou estimular sensa\u00e7\u00f5es de felicidade. \u00c9 a uni\u00e3o entre ci\u00eancia, sensorialidade e cria\u00e7\u00e3o olfativa para entregar benef\u00edcios para o consumidor&#8221;,\u00a0<strong>afirma C\u00e9sar Veiga, Perfumista T\u00e9cnico e Expert em Fragr\u00e2ncias \u2013 N\u00facleo de Intelig\u00eancia Olfativa do Grupo Botic\u00e1rio<\/strong>, que lidera parte dos estudos no Centro de Pesquisa do Olfato. O resultado come\u00e7a a aparecer em produtos que combinam cuidado com a pele e impacto sensorial validado pela neuroci\u00eancia, uma tend\u00eancia que ganha for\u00e7a no mercado de beleza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fragr\u00e2ncias que acolhem: bem-estar no centro da rotina<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo de fragr\u00e2ncia que transmite acolhimento \u00e9 a linha&nbsp;<strong>Cuide-se Bem Cereja de Fases<\/strong>, pensada para acompanhar as diferentes fases do ciclo menstrual. A&nbsp;<strong>Lo\u00e7\u00e3o Desodorante Hidratante Corporal Cuide-se Bem Cereja de Fases<\/strong>&nbsp;combina textura ultra hidratante com uma fragr\u00e2ncia floriental frutal desenvolvida com neuroci\u00eancia para promover sensa\u00e7\u00e3o de conforto e bem-estar. E o&nbsp;<strong>Body Splash Desodorante Col\u00f4nia Cereja de Fases<\/strong>&nbsp;refor\u00e7a essa proposta ao longo do dia, funcionando como uma camada extra de leveza.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nad_FDkdVRxMV-yvwOm7IXZIE1OmprXvreZ5Kg0c1VzmbyfzZhu6n7rrm2FEH_0WbESP-o3w-atXRItliuAxHiGWsbGiTvQyZxWOk1OiFcqAqLcAG6I-czKgzka_Pag8rI5cPhr5T2z4AfYBb3SyzWj4l9HemaIqjjF_GRTyNcdvf1H92-ZH6ePtBsFBcJ-ue8FPN8dv29YTeDDQqsHF9JH4sfFHDkeLG5p6XUiC5Zf1FKdpwbRvrWXOob1-iYcpnRcxJ4Awb0--dBApvIlL_EwEh2KITSRISQeGA=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/6=gDZ6QDNlRjZ3ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5SYmRWYhlDMjJmN2EWNmFzNxAzYlVDM5MmNkJWOjZWOkZkMlYWOkZkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpjN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo\u00e7\u00e3o Desodorante Hidratante Corporal Cuide-se Bem Cereja De Fases 400ml &#8211; R$ 59,90<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYtKUxMLmGtGMUkKPwYpbuNgyyn6OhcfqWF3goOW8p-eTVFtehzOkMoi73NUAgZRQH3QAgNsX03tkHZjX12dYlNYinWNNfFEuKaB1gps-1dJ_5B3v8ICcs9rJ9KzkuOb-YxVLqdaxI-s8U-h0y2_50AKQz2lwhBJwGxIBXxy37WpKNLs4NIfqHr02mgTPBjq18-P_91Lqp7SHA3DIvfcaEyo13UC7kecmkbRqzOJHY9-Yc8NB_X5Ux916XtOO924m6Hsteq7A7v_aSKDjlC_7t2o3rmLETWaAtAfQ=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/1=gDZ6E2NlljZjpjci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5COlhDNiRWY5EjMjBzNiRmYzQGZycjMjhjZkF2M5QWZmZkMlQWZmZkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpDN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Body Splash Desodorante Col\u00f4nia Cereja de Fases 200ml &#8211; R$ 92,90<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Confian\u00e7a em forma de fragr\u00e2ncia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra frente dessa tend\u00eancia \u00e9 o uso de acordes pensados para despertar sensa\u00e7\u00f5es como seguran\u00e7a e pot\u00eancia.&nbsp;<strong>Nativa Spa Uva Merlot<\/strong>&nbsp;aposta no exclusivo Acorde Merlot Essence, desenvolvido com a neuroci\u00eancia para promover percep\u00e7\u00e3o de confian\u00e7a.&nbsp;<strong>O Body Splash Uva Merlot<\/strong>&nbsp;entrega perfuma\u00e7\u00e3o marcante para o dia a dia, enquanto a&nbsp;<strong>Lo\u00e7\u00e3o Nutritiva Uva Merlot<\/strong>&nbsp;une tratamento potente, com \u00d3leo de Semente de Uva e \u00d3leo de Quinoa, a uma experi\u00eancia sensorial sofisticada.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nb-GkCKCTmhULtF-kh_QlUoLbo_voNzKc1L2PyO1TaZL7KsMtXNB8DnJSc9sp1cJsjAA2BJQmChJeOAKwMnhb7zkqxK3xoWfTRDTVqNKGiGYFNTcYyrWy7UML8flk1ABnxYaimfJ8WB05YcgRgdta1aXPnTd0S3mlOGIlGCUeWOO2cgyzV3PCCgUDCty2IrZunbYiBqpCMVjzS9NMbRAXyKqR88FBCFvNWE0Du-gyQNpx_02UskO7I7LW_QHz-ar35fEcT5OlJIF-L21MgEPwPzrtTrEnLEyJOwlw=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/9=gDZ6UmMhJDOhpjci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5iZ4kDZ2kjZ0ADMxQDMycTMjVGOmRmYmBTYmBjYxgTM2YkMlgTM2YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpzN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Body Splash Desodorante Col\u00f4nia Nativa Spa Uva Merlot 200ml &#8211; R$ 99,90<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZKuyw5y0x9X1RlnNznAUNxNhty9_SVWeG7OY5UsecT8I-xViMh94c6QHKkXy-T0IV-fXoB4iKUlM4Imxu3hnEEF3jGuaPF6N29MiTOsjCfdYo0GRzqHFhD-vBWyrhMKGiT3e_bNiSUV7kxcvBWBI9gKemTyV_i5ETOIxRrS2IbfzVO652IS_LhHMhDmDQNmciqVBMyLgHAwiCAJt7VvinAekcgX0Y3lpq85cT8mQfqqEP2qwFqHuQ2WIl7HAyEV1Q0S5LGRT7pcqw0DYZE2sjFVNTEbxfDPZ7iSQ=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/2=gDZ6ImZmVzYlpjci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5SYzITZjFDMkljZ0YTN4kTMyMDZ2E2M4ATZhNTMjBTN5YkMlATN5YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpzN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo\u00e7\u00e3o Nutritiva Desodorante Nativa Spa Uva Merlot 400ml &#8211; R$ 86,90<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Felicidade como proposta olfativa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a ideia \u00e9 leveza e alto-astral, a linha&nbsp;<strong>Cuide-se Bem Nuvem de Alegria<\/strong>&nbsp;aposta em fragr\u00e2ncias frutais c\u00edtricas desenvolvidas com tecnologia validada pela neuroci\u00eancia para promover sensa\u00e7\u00e3o de felicidade. O<strong>&nbsp;Body Splash Desodorante Col\u00f4nia Cuide-se Bem Nuvem de Alegria<\/strong>&nbsp;\u00e9 aquele produto pensado para dar uma \u201clevantada\u201d imediata no humor, enquanto a&nbsp;<strong>Lo\u00e7\u00e3o Hidratante Desodorante Corporal Cuide-se Bem Nuvem de Alegria<\/strong>&nbsp;combina hidrata\u00e7\u00e3o com uma perfuma\u00e7\u00e3o luminosa que prolonga essa sensa\u00e7\u00e3o de felicidade ao longo do dia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZoFBPkwXmXA_8g0uUuMzYSZDwgbX1Vwk0nlx1WEW9hqO51Za6M_NIWfJTvYA51faCRlVOkAueudG2XQimwRMKT1icnh1GRpWiIjDjJuejbKouP7vvEfuMS8hkVr32E8M9ujDeOAdtaUMPBdi-cj_HkxMUrl8zehElJYQtqSKUPEnIl7I1bD4macm_JKZeLeSUP_d9Dxd782rHUNjVcIIFpLsvoQHHTqGig1ZWWrUkTscZmSgVMYrzweF2C4nXvwS7tgozlFah9JkZHsa0H75HnNtsW95QSfvPPJQ=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/4=gDZ6UGN5ITN2ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5yN2AzYjJDMyITYkVGNkZmMxQmNlN2M5MWN0UGOxYWM0YkMlYWM0YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpTM\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Body Splash Desodorante Col\u00f4nia Cuide-se Bem Nuvem de Alegria 200ml &#8211; R$ 92,90<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYuKihuMHaVJYHurq-EjApsKW9nFEn9xkP-rJimFKxyFt8Mar6kF3ye7m64BQ_ZHVGUpH6-NSZIzr1ASmHZecFqAanUjZrLYIqzb-dFaExS-yXxH5R-fMddp0hFg-DwptgMALH13jP-6JrR1B-yo_g8pyKD6h65a20i4k0aXB_fmHFxbCcMDaitvI5niR8BKhZQ6Sl6S2rTQ4VrEZvtoEuru3RfNxWNocTvXZDOM4Bm8YZqif6LhROSqOV7YM0KuaU-6wEOuUHxFhwMRQcpMvXcfZlRzuuU9Tv5FQ=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/9=gDZ6MDZwYTN2ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5SNjRmYhZWN0E2MyUWMzgjNxMDOzQTYiNWZmhjYwEWOmZkMlEWOmZkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpjM\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lo\u00e7\u00e3o Hidratante Desodorante Corporal Cuide-se Bem Nuvem de Alegria 400ml &#8211; R$ 74,90<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Noites acolhedoras que come\u00e7am no autocuidado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta do bem-estar tamb\u00e9m se estende ao per\u00edodo noturno com a linha\u00a0<strong>Cuide-se Bem Boa Noite<\/strong>, desenvolvida para transformar a rotina antes de dormir em um ritual sensorial. Com fragr\u00e2ncia floral musk de perfil relaxante, o\u00a0<strong>Body Splash Desodorante Col\u00f4nia Cuide-se Bem Boa Noite<\/strong>\u00a0prolonga a sensa\u00e7\u00e3o de conforto p\u00f3s-banho e envolve a pele em uma perfuma\u00e7\u00e3o suave que acompanha a noite inteira. J\u00e1 a\u00a0<strong>Lo\u00e7\u00e3o Desodorante Hidratante Cuide-se Bem Boa Noite<\/strong>\u00a0combina ativos mais hidratantes a uma textura confort\u00e1vel, promovendo hidrata\u00e7\u00e3o intensa e preparando a pele para o descanso. A linha refor\u00e7a o movimento de produtos que v\u00e3o al\u00e9m do cuidado b\u00e1sico, posicionando a perfuma\u00e7\u00e3o como aliada do relaxamento e da qualidade do sono.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaTfDv-f125m2OpWWGUKJUDt0Tr1mqXLIri6gDHi2A91O9_a-lGHdor9N2OqZXlvLI-aGcUN6FFi5dnM_ywepJ3_N4b0eZ2tqklkZHFTbHG0TovJwl5xExUMM0NrSwb168d8VH34JhxUXcp8c8zh6ZQLz3kjbuiul8lI0FoJXH6Wvtr8Z8NUb94QP12mskteL4jTuaOpMqoWolnbL6mchQ__O2SuQFtcCdqaUZDqLzkzoRRGVxVriEtT3hsQdVSo1IS0Yx2SmdAGHCrdXrr9YWttVx8cUTv6UwmKA=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/3=gDZ6EjNllDZ2ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5iNlhTO3I2NyMzN1UjZiVzMjF2YyYmM3gzMyUmMjZDM3YkMlYDM3YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpTM\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Body Splash Desodorante Col\u00f4nia Cuide-se Bem Boa Noite 200ml &#8211; R$ 92,90<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaqmvdR6FqQooQkcNdxnG4s_-0pk1GTCAI1DKGkWiXfRe5yd01bgT-4qHuIDlzCSn2U0gnl29oiia5EEo00R7Msd9m6VsDvWPt0xN1yQHhq3fLS4rWKK4NT7cqGW0uMBQ43QunDpUGj3gPlWtzvk8JLG-2HrO_3Q2BUBv75JGLFXUbNwhF6n6MpDch9yqTGZbAB-KgOH76FgzOueQPHOByYpkh8MZGJMq5kwlxV_kCHXT86GvHzBLjcPHZb63OwPZXxNZCO_lPy5lwYm1Q4aV_49Pi6PQ-0xLv9QA=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/4=gDZ6YGZjhzNlpjci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5SZ1cDNyIzNmhjMycTZhRDMxIjY3QDM4UGN1gjM1YTNiZkMlYTNiZkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpTN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo\u00e7\u00e3o Desodorante Hidratante Cuide-se Bem Boa Noite 400ml &#8211; R$ 74,90<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Euforia e alegria na perfumaria<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na perfumaria fina, a t\u00e9cnica tamb\u00e9m aparece em\u00a0<strong>Linda Felicidade Desodorante Col\u00f4nia<\/strong>, criada a partir de estudos sobre cheiros associados \u00e0 alegria, e em\u00a0<strong>Priv\u00e9e Narcotic Flowers Poppy Eau de Parfum<\/strong>, que utiliza o acorde Euphoric Delight, desenvolvido com tecnologia comprovada pela neuroci\u00eancia para despertar sensa\u00e7\u00e3o de euforia. A proposta de energia tamb\u00e9m se traduz em\u00a0<strong>Egeo Choc High Desodorante Col\u00f4nia<\/strong>, que combina chocolate cremoso, morango e extrato de cacau em uma fragr\u00e2ncia que estimula divers\u00e3o e alto-astral.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NbjsvdDqtK4S8ln1AnkZca5nIZn2zw4r5A-VDTG1z6xL9Wgzz6XuRcxwISitRfTG7b7Zizj2i5C3vl04k2TuBIgoXNQfabpWe_RPcjJQamlY31B6-r8UJh38MkMeLpmoDYXcGvSIPAOcMgEEXt0RyVa0YV_VRs6kbdDX_MWaC2_GbshE0WzSBoYwP5mv9CY8wBw0zIMIUZKslCXz3okaK3vZsPQ1fkc1VhExjlDxNUHnuHYVhpOausPlOpt-P7HIJDFk5nj42CSZSk6CQepxq-DdCbPToCPPCJLig=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/5=gDZ6QzYzUTYzojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5iMhhjY3ITZ4QzNiBzNxgDZ5kjNjJDO5cDO5Q2MxkDNzYkMlkDNzYkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpjN\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><strong>Linda Felicidade Desodorante Col\u00f4nia 100ml &#8211; R$ 209,90<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaCp0_AovfsS8khJ_ECQmq8UJWF7D_FQzsLpFyVx2p5UbYLZTWqwpVh9uneglk-wKAbE4g203oYzvYhelpLxqbVWuEdCZRdBUjTENhaykDj9CzofIblBPmzQgTsaJ-WPg0TVRP-eaSb2xFRW83WXua5Pc0dZnyMMDUCN5_PfWmL2Lmk_xn7zOjgvAWD2MY_mfstC3T5Bx-vP_E1djWC_OsAZkHzL2lP30iXzZXanOPRSIpoYhqvPuK4hUQfLsAOjmosGkiMMQyyf2K5Kk_1CLqAGMH7UpSSGFf6tg=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/3=gDZ6ADZkdDMwojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5CZjRmNwMWNzMTZkhDNjdjN5UjN1gTNjRzYygDZhVmM2YkMlUmM2YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpTM\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Priv\u00e9e Narcotic Flowers Poppy Eau De Parfum 75ml &#8211; R$ 429,00<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYrEHIcSr--AXwBWHH5tm6Egf5cjGsLVfn3BDKOR5JojMc4WZy_oaJj0i_v6M4ypuROEy8t8JM4f7TcUeQVpnwA-n_bmsRVViS1DOr_tgG4YpqDyxVF5LldGhJVBuw-Na5Zgv_J0TBfeoyPb-ax7ard63J9i8hv6f1WVN6yxYoNERTbzjMJaFKFlcI4r6f6SGdP0ac3xqTGAbj8Mub1TDQ1pEi_iy7y33nVqMSMOTRLxsHXkDIQcIer6xFHdHAx4cqPh1M9L40OPACvLq61IXXWpbQ2N5N-cs0sKA=s0-d-e1-ft#https:\/\/s2601.imxsnd16.com\/7=gDZ6YGOzADZ4ojci5SbvNmLzN3bixWZn5WYAxWZn5WYvRXZupTMwUjN5ETOxkzM6cmbw5SMlVTM1E2M2ETZ4IWZlRzNlNWO2MjN5YzNwkTMmlDZ2YkMlkDZ2YkMlMTO1MzMGJTJxEDOxgTM4kTNy8VL1ETLf9VLwITLfpDO\" alt=\"fragr\u00e2ncias com neuroci\u00eancia\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Egeo Choc High Desodorante Col\u00f4nia 90ml &#8211; R$ 159,90<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Fragr\u00e2ncias e hidratantes deixam de ser apenas sensoriais e passam a atuar como ferramentas de bem-estar, confian\u00e7a e felicidade S\u00e3o Paulo, fevereiro de 2026 \u2013\u00a0Vivemos em um cen\u00e1rio que o autocuidado, em suas m\u00faltiplas formas, deixou de ser luxo e virou necessidade. Mais do que perfumar, as fragr\u00e2ncias e hidratantes passaram a ser desenvolvidos para<\/p>","protected":false},"author":2,"featured_media":12407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[162,168,151],"tags":[1202,1200,1203,1201],"class_list":["post-12405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beleza-e-bem-estar","category-eai-bora-nessa","category-man","tag-bem-estar-2","tag-fragrancias","tag-mercado-de-beleza","tag-neurociencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fragr\u00e2ncias com neuroci\u00eancia ganham espa\u00e7o na beleza<\/title>\n<meta name=\"description\" content=\"Fragr\u00e2ncias com neuroci\u00eancia ganham destaque no mercado de beleza ao promover bem-estar, confian\u00e7a e felicidade por meio do olfato.\" 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