{"id":12165,"date":"2026-02-24T00:00:00","date_gmt":"2026-02-24T00:00:00","guid":{"rendered":"https:\/\/angelboss.com.br\/2026\/02\/24\/327287-clinicas-populares-crescem-em-meio-a-crise-na-saude\/"},"modified":"2026-02-24T00:00:00","modified_gmt":"2026-02-24T00:00:00","slug":"327287-clinicas-populares-crescem-em-meio-a-crise-na-saude","status":"publish","type":"post","link":"http:\/\/angelboss.com.br\/en\/2026\/02\/24\/327287-clinicas-populares-crescem-em-meio-a-crise-na-saude\/","title":{"rendered":"Cl\u00ednicas populares crescem em meio \u00e0 crise na sa\u00fade"},"content":{"rendered":"<p>O aumento dos custos da sa\u00fade suplementar e as restri\u00e7\u00f5es or\u00e7ament\u00e1rias das fam\u00edlias t\u00eam impulsionado o crescimento do segmento de cl\u00ednicas m\u00e9dicas populares no Brasil. O movimento ocorre em um cen\u00e1rio de reorganiza\u00e7\u00e3o do consumo de servi\u00e7os m\u00e9dicos no per\u00edodo p\u00f3s-pandemia, marcado por maior sensibilidade ao pre\u00e7o e busca por atendimento particular de menor custo e mais r\u00e1pido.<\/p>\n<p>De acordo com a <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.gov.br\/ans\/pt-br\/assuntos\/noticias\/beneficiario\/ans-define-teto-de-6-06-para-reajuste-de-planos-individuais-e-familiares?utm_source=chatgpt.com\">Ag\u00eancia Nacional de Sa\u00fade Suplementar (ANS)<\/a>, o \u00edndice m\u00e1ximo autorizado para o reajuste das mensalidades de planos individuais e familiares no ciclo entre maio de 2025 e abril de 2026 foi de 6,06%, conforme divulgado pela ag\u00eancia reguladora.<\/p>\n<p>Al\u00e9m disso, o \u00edndice de <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.iess.org.br\/sites\/default\/files\/2024-04\/VCMH_set2023.pdf\">Varia\u00e7\u00e3o de Custos M\u00e9dico-Hospitalares (VCMH\/IESS)<\/a>, calculado pelo <strong>Instituto de Estudos de Sa\u00fade Suplementar<\/strong>, registra varia\u00e7\u00f5es superiores \u00e0 infla\u00e7\u00e3o geral da economia e reflete a press\u00e3o cont\u00ednua dos custos assistenciais sobre as operadoras de planos de sa\u00fade.<\/p>\n<p>De acordo com <strong>Luiz Augusto Carneiro<\/strong>, superintendente executivo do <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.iess.org.br\/taxonomy\/term\/5476?utm_source=chatgpt.com\"><strong>Instituto de Estudos de Sa\u00fade Suplementar (IESS)<\/strong><\/a> \u2014 organiza\u00e7\u00e3o respons\u00e1vel pelo c\u00e1lculo do \u00edndice <strong>Varia\u00e7\u00e3o de Custos M\u00e9dico-Hospitalares (VCMH)<\/strong> \u2014 &#8220;a infla\u00e7\u00e3o m\u00e9dica no Brasil tem se comportado de forma superior \u00e0 infla\u00e7\u00e3o geral da economia&#8221;, diz Carneiro.<\/p>\n<p>Em todo o mundo, <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.iess.org.br\/taxonomy\/term\/5476?utm_source=chatgpt.com\">os gastos com sa\u00fade crescem acima da infla\u00e7\u00e3o<\/a> devido ao aumento da longevidade e \u00e0 incorpora\u00e7\u00e3o de novas tecnologias, que s\u00e3o mais caras. No Brasil, esse fen\u00f4meno tamb\u00e9m est\u00e1 presente, com o \u00edndice VCMH repetidamente registrado acima de dois d\u00edgitos, enquanto a infla\u00e7\u00e3o geral est\u00e1 em patamares inferiores.<\/p>\n<p>Paralelamente, os dados mais recentes da <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/agenciadenoticias.ibge.gov.br\/agencia-sala-de-imprensa\/2013-agencia-de-noticias\/releases\/28793-pns-2019-sete-em-cada-dez-pessoas-que-procuram-o-mesmo-servico-de-saude-vao-a-rede-publica#:~:text=Menos%20de%20um%20ter%C3%A7o%20da%20popula%C3%A7%C3%A3o%20tem%20plano%20de%20sa%C3%BAde&amp;text=A%20cobertura%20era%20similar%20entre,Federal%20(37%2C4%25).\" class=\"text-decoration-none\">Pesquisa Nacional de Sa\u00fade (PNS 2019)<\/a>, do Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE), mostram que 28,5% da popula\u00e7\u00e3o brasileira tinham algum plano de sa\u00fade m\u00e9dico ou odontol\u00f3gico, e que a grande maioria da popula\u00e7\u00e3o permanece fora da cobertura suplementar.<\/p>\n<p>O conjunto desses fatores tem ampliado a procura por modelos alternativos de atendimento. As cl\u00ednicas populares operam com pagamento direto por consulta ou exame, sem intermedia\u00e7\u00e3o de operadoras, oferecendo especialidades m\u00e9dicas, exames laboratoriais e de imagem, tratamentos e protocolos e servi\u00e7os complementares.<\/p>\n<p>Segundo a <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.abf.com.br\/wp-content\/uploads\/2025\/12\/Desempenho_Franchising_3Tri_2025.pdf\">Associa\u00e7\u00e3o Brasileira de Franchising (ABF)<\/a>, o segmento de sa\u00fade mant\u00e9m desempenho acima da m\u00e9dia nacional dentro do sistema de franquias, registrando aumento de 13,1% no terceiro trimestre de 2025 quando comparado a 2024.<\/p>\n<p>A expans\u00e3o ocorre tamb\u00e9m em fun\u00e7\u00e3o da interioriza\u00e7\u00e3o dos servi\u00e7os m\u00e9dicos privados e da demanda por atendimento mais \u00e1gil, especialmente em consultas eletivas e exames de menor complexidade.<\/p>\n<p>Entre as redes que atuam nesse modelo de franquias est\u00e1 a <strong>Atend J\u00e1<\/strong>, fundada em 2016. A empresa iniciou sua expans\u00e3o via franchising em 2018 e atualmente possui mais de 80 unidades em opera\u00e7\u00e3o no pa\u00eds.<\/p>\n<p>Em 2025, a rede registrou crescimento de 92% em compara\u00e7\u00e3o com o ano anterior, com faturamento aproximado de R$ 25 milh\u00f5es. Para 2026, a proje\u00e7\u00e3o \u00e9 atingir R$ 35 milh\u00f5es, acompanhando o plano de amplia\u00e7\u00e3o para 150 unidades franqueadas e consolida\u00e7\u00e3o da presen\u00e7a em novos mercados regionais.<\/p>\n<p>De acordo com <strong>Rafael Grizzo<\/strong>, CEO da Atend J\u00e1 e especialista em gest\u00e3o e marketing para cl\u00ednicas, o avan\u00e7o das cl\u00ednicas populares est\u00e1 associado a fatores estruturais do mercado brasileiro.<\/p>\n<p>&quot;O crescimento desse modelo est\u00e1 diretamente relacionado aos reajustes recorrentes autorizados nos planos de sa\u00fade, ao aumento da informalidade no mercado de trabalho \u2014 que reduz o acesso a planos empresariais \u2014 e \u00e0 consolida\u00e7\u00e3o do pagamento (pay-per-use) como alternativa economicamente vi\u00e1vel para parte da popula\u00e7\u00e3o&quot;, afirma Grizzo.<\/p>\n<p>As cl\u00ednicas populares consolidam-se ao oferecer consultas, exames e procedimentos a pre\u00e7os acess\u00edveis, sem a necessidade de mensalidades, atendendo \u00e0 demanda por rapidez e custo-benef\u00edcio.<\/p>\n<p>&quot;Esse modelo de neg\u00f3cios preenche a lacuna entre o sistema p\u00fablico (SUS), sobrecarregado, e os planos de sa\u00fade tradicionais, que se tornaram onerosos para a popula\u00e7\u00e3o de classe m\u00e9dia e baixa&quot;, complementa Grizzo.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/327287?partnerId=4593' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Rede fundada em 2016 projeta faturamento de R$ 35 milh\u00f5es em 2026 ap\u00f3s crescimento de 92% em 2025.<\/p>","protected":false},"author":3,"featured_media":12166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"0","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","page_builder":"","footnotes":""},"categories":[315],"tags":[341,342,324,355,352],"class_list":["post-12165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias-corporativas-dino","tag-economia","tag-empreendedorismo","tag-negocios","tag-relacoes-com-investidores","tag-saude-e-bem-estar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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